TBWA\India has appointed Vaybhav Singh as Managing Partner of its Digital Arts Network. He will report directly to Govind Pandey, CEO, TBWA\India. His last role was at D&H Blurb, a creative advertising agency co-partnered by the Future Group, where he was a partner and CCO+COO. Singh’s role at Digital Arts Network would involve leading TBWA’s digital first clients like MasterCard and Airbnb as well as creative custodianship of Nissan United.
With a little over 15 years of experience across various advertising agencies, Singh has led work on some of the biggest brands in telecommunication, consumer electronics, retail, fashion and automobiles. He’s been responsible for some of the interesting work done on Airtel, Microsoft, Reebok, Hyundai, among others. Some of his work has been featured and won in the APAC and global award shows.
Commenting on his role, Singh said, ‘‘TBWA\India is responsible for creating some globally acclaimed work and truly believes in its disruption philosophy, and that along with the discussions Pandey and I have had about its India prospects really excites me. Leading its Digital Arts Network is particularly interesting for me since my take on technology and business much easier than most people. My first-hand understanding of start-ups should make us perfect partners with start-ups and tech-based businesses.’’
A keen eye for design has also seen him being deeply involved in the UI/UX design of apps for a couple of tech-based start-ups, while sitting on the board of directors of one of them and actively contributing towards marketing, content creation and management.
Talking about Singh’s appointment at the agency, Pandey said, “Singh’s appointment comes at a time when we’re not just consolidating our existing relationships but looking at growth from the new economy. I see him as a key part of the new management and his dual roles should let him steer the disruption offering to a new set of digital and content first clients.”