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Sun TV Network partners with Amagi

Amagi will expand its offerings by adding new HD channels of Sun TV Network to its bouquet of channels offering targeted advertising solutions

Television broadcast network Sun TV has partnered with Amagi Media Labs, a targeted TV advertising and cloud-based TV broadcast infrastructure. Amagi Media Labs is expanding its offerings by adding new high-definition (HD) channels of Sun TV Network to its bouquet of channels offering targeted advertising solutions.

Sun TV HD, KTV HD, Sun Music HD, Gemini TV HD, Gemini Movies HD, Gemini Music HD, Udaya TV HD and Surya TV HD will be offered to help advertisers reach out to the niche Southern India audience. All HD channels from Sun TV network carry the same content as their standard definition (SD) counterpart. Using Amagi’s technology, Sun TV network will monetise HD feed by separating HD feed from SD feed for which Amagi will have exclusive rights to sell.

Sun TV HD has 40 per cent viewership from Chennai, 17 per cent from Bangalore and 43 per cent from the rest of Tamil Nadu. KTV is a 24-hour Tamil movie television channel featuring Tamil films. KTV HD has 37 per cent viewers from Chennai, 15 per cent from Bangalore and 48 per cent from rest of Tamil Nadu.

Sun Music is a 24-hour music channel that features popular Tamil film music. Sun Music HD has 32 per cent viewers from Chennai, 2 per cent from Bangalore and 66 per cent from rest of TN.

Gemini TV is a Telugu television channel, which is part of the Sun TV Network. The channel’s programming includes big ticket fictions, films, film-based programmes and game shows. Gemini TV HD has 6 per cent viewers from Hyderabad, 92 per cent from rest of AP and 2 per cent from Bangalore.

Amagi offers geo-targeted advertising solutions in 23 channels across 26 markets in India.

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