Media conglomerate Star India has revealed a brand new vehicle – its interactive website, www.startv.com. The network has been on a mission to bring about social change through its thought-provoking programming.
The new website will add a fresh dimension, ‘Imagine more…’ to Star India’s vision. This is a mobile-first, immersive and engaging storytelling platform. Star India has partnered DesignStudio, a global brand agency, to distil its Chairman and CEO Uday Shankar’s vision of ‘enabling, empowering and stimulating everyone to find his or her own answers; answers shaped by their own imagination.’
The idea influences the website’s search filters, structure, content and photography – every aspect of the digital experience was created to make people ‘Imagine more…’. Engaging user experience, interactive content, rich vivid stories and an open-to-all ‘pitch your idea’ initiative, form some of the pillars of www.startv.com.
To bring Star India’s stories to life, DesignStudio travelled to India for a photoshoot that spanned the country. It went behind the scenes and beyond the shows to capture the impact of Star India's work in everything from transforming the village game of kabaddi into an elite sporting league, to its social initiatives tackling violence against women.
Gayatri Yadav, President, Consumer Strategy and Innovation, Star India said, “At Star, our mission has been to ‘Inspire a Billion Imaginations’ and the website brings this mission to life. It seeks to inspire and instigate each and every individual to unlock their potential of limitless possibilities. Imagine more… articulates how we take this mission forward and creates a powerful new storytelling address. This is a new home for Star’s incredible stories of change, inspiration, and bold ideas.”
James Hurst, Executive Creative Director, DesignStudio said, “Our role is often to sift for the magic. Star is very unusual, there is magic everywhere! It has been (and continues to be) an absolutely inspiring rollercoaster getting to understand the breadth and depth of their impact on society and their hopes and ambitions for such an exciting and extraordinary future. We are thrilled with the work so far, and can’t wait for what happens next.”