A new Adobe Digital Insights report, Best of the Best J-APAC, highlights the internet usage trends demonstrated by consumers in the developing countries and the role played by smartphones in driving new internet users.
The report leverages Adobe Analytics to aggregate anonymous data from 100 billion visits to more than 3,000 websites in Asia, including 16 billion visits from India. It presents the average and top performing benchmarks across industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech and looks at parameters such as share of smartphone and desktop visits, stick rate, conversion rate and minutes per visit among users.
Becky Tasker, Senior Managing Analyst, Adobe Digital Insights, Adobe, said, “With the growing penetration of smartphones, consumers are establishing their digital presence and gaining more opportunity to interact with brands. Brands that adopt mobile strategy and offer a compelling and consistent customer experience are driving better business results and will continue to maintain a lead over the competition. India is on the verge of becoming a digital-first nation and as smartphone adoption levels increase. In times like these, where opportunities for digital success are in abundance, the need to constantly evolve or provide value has become vital for brands.”
Key findings for India include:
Social media platforms gaining traction
Social media platforms such as Twitter and Facebook have become an intrinsic part of consumers’ daily lives providing multiple touch points for brands to deliver an enhanced experience. The report highlights that Twitter has been embraced by brands across industries and Instagram has gained more adoption y-o-y compared to other channels.