Viacom18’s Hindi movie channel Rishtey Cineplex has been awarded Gold for the Best Channel Image On-Air Branding at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles. This win puts Rishtey Cineplex at the helm of engaging entertainment bringing international accolades to not only the channel but also the network on a whole.
PromaxBDA is a global community linking 70 countries of marketers and creative minds from the media and entertainment industry who strive to drive and celebrate excellence while providing an outstanding platform for networking.
The award was won in the category of Total Package Channel Image-On-Air only (Art Direction and Design). The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive.
Created in collaboration with New Zealand-based visual artist and designer David Frearson who introduced the idea of simply using a bulb. The team then translated the simplicity and beauty of this idea throughout the branding and communication.
Viacom18 bagged a total of seven awards – the Gold won by Rishtey Cineplex; another Gold by Comedy Central for Troy and Abed campaign in the Clip Based Comedy Promo category; three Silver by Comedy Central for the campaigns Friends in 2016 (category - In House Programme campaign), Umbrella campaign (category - 3D Promotional or Sales Kit) and Comedy Central Diary (category - Press Kit). Under the 3D promotional or Sales Kit category, VH1 also won a Gold for Umbrella and Comedy Central grabbed another Bronze for Annual Diary.