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Red FM launches in Surat and Patna

The primary focus is to localise content keeping in mind the festivities and culture of the people in both cities

93.5 Red FM under its Phase III expansion has launched two more stations in Patna and Surat. After launching in Jodhpur, Chandigarh and Amritsar, 93.5 Red FM is now strengthening its presence in other tier II markets.

In these markets, Red FM will programme a CHR (contemporary hit radio) station for the city that will play hits from all musical genres, including Bollywood, Punjabi and other formats. The station is all set to bring new and entertaining content to the listeners. As a brand, Red FM’s primary focus will be to localise the content keeping in mind the festivities and culture of the people.

Nisha Narayanan

Speaking about expanding 93.5 Red FM’s frequencies, Nisha Narayanan, COO, Red FM said, “The Red FM team is very excited with this new market launch which will have fresh and new RJ voices. Under the Phase III expansion, both Patna and Surat were the cities which were slotted. These cities are very popular for the unique cultures and our aim is to capitalise on this by localising the content. We hope for a great launch of India’s largest radio network 93.5 Red FM in both these cities. Bajaate Raho!’’

In Patna, the station was inaugurated by Abdul Bari Siddiqui, Finance Minister; Ashok Chaudhary, Education Minister; Padma Shri Sharda Sinha, singer; Abhishek, rapper; Yashaswi Singh, blogger Patna Beats and Bhavna Pandey from Colors TV reality show fame. Chief Minister of Bihar Nitish Kumar congratulated the entire Red FM team in Patna and wished them luck.

As a part of the launch, Red FM kick-started an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike. The contest will run till July 1 and during this time two lucky winners will win a bike each.

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