Motivator, one of the media agencies of GroupM, has won the media planning and buying mandate for Bajaj Corp. The win includes brands in the hair and skin care portfolio like Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Jasmine Hair Oil and No Marks, which was the pioneer in Anti-Marks category.
The pitch was initiated about a month ago, where major global network agencies participated, Motivator won the entire media agency on record (AOR) for all the Bajaj Corp brands. The estimated size of the business is Rs 100 crore.
Sandeep Verma , President, Sales and Marketing, Bajaj Corp, said, "We are happy to move media duties on our brands to Motivator, which is part of the Group M network and we look forward to a long and fruitful partnership with them. Our brands, notably Almond Drops, Brahmi Amla and No Marks enjoy strong equities in their respective categories and we are confident that our partnership with Motivator will help us to scale these brands to new levels.â€ť
Trishul Bhumkar, General Manager, Motivator West, said, â€śWe are very excited to partner with Bajaj Corp in their ambitious growth plans. With iconic brands like Bajaj Almond Drops and category challengers like Bajaj Bramhi Amla and Bajaj Jasmine, the business challenges to be managed are multiple. Itâ€™s a tough category challenge and we have our best foot forward. FMCG business wins are always an indication of an agency's balance between acute science and firm gut calls. With Bajaj Corp win, we continue to fortify this aspect of Motivator."