National daily Hindustan Times will be launched in Pune on Saturday, June 24. HT's Pune edition will be power-packed with over 50 pages of national, state and local affairs, entertainment and lifestyle and other specials. The weekend edition of HT Pune will have supplements, including HT Brunch every Sunday; Mint Lounge, the weekend edition of Mint, that will focus on art, food, culture, fashion, sport, music, etc., and HT Café every Saturday that will redefine entertainment and lifestyle space in newspapers, daily.
HT will have Pune and its citizens at the heart of the paper, covering topics that affect them and are of interest to them. Right from the very first issue, the effort will be to foster the community spirit of Pune by including local stories which impact the city, day-in and day-out.
The launch will be supported by massive surround marketing activities to create buzz and excitement among readers. Digital will be the key driver to create launch awareness among the TG complemented with outdoor and print. Over the weekends, Punekars would also get a glimpse of HT’s on ground activation which celebrates the culture and tradition of Pune.
Bobby Ghosh, Editor-in-chief, Hindustan Times, said, “We are bringing a lot of history in this youthful city; rich and credible journalism and along with it our commitment and passion to bring to you the newspaper that the city has ever seen.”
Rajeev Beotra, CEO, HT English, said, “Our goal is to bring to you a paper that is community-centric, that captures the ideas, ideals and aspirations of Pune. A newspaper, that serves as your chronicler and companion and a genuine member of the community. A newspaper, that the entire neighbourhood tunes into for solutions for the common good.”
Rajan Bhalla, Group CMO, Hindustan Times, said, “The weather in Pune is just about to heat up. Through Hindustan Times, we will give everything you need to understand your neighbourhood, your city, your state, your world better. We are looking forward to wake Pune up, daily, with innovative content and a passion that will be an industry-first.”
With a diverse coverage of different topics, HT Pune will be focusing on Punekars who wish to gain their knowledge base and be involved with the real issues of the city and the country.
Launched in 1942, Hindustan Times entered West with the launch of the Mumbai edition in 2004. It has over 1.6 million daily readers in Mumbai, claims the publication. Thus, it was only natural for HT to expand its presence in west. Pune as it is young and growing with an appetite for English daily.
The press statement released by the publication read, “Driven by the commitment to provide news, information and knowledge that is unbiased and credible – HT will seek to make mornings brighter in Pune.”