Eureka Forbes has launched a new TVC campaign ‘Farak Dikhta Hai’ for its flagship water purifier brand Aquaguard. Being one of the important players in the water purification category, Aquaguard’s new campaign is yet another effort wherein the brand introduces ‘first-of-its kind revolutionary patented technology’ ‘BiotronTM’. It aims to make consumers understand the difference technology will make to their lives and health.
The campaign attempts to prove the difference between Aquaguard and any other purification appliance through the growth of the plants. Set up inside a school classroom, the TVC features Madhuri Dixit, the brand ambassador of Aquaguard.
Through the new TVC, Aquaguard aims to educate and create awareness among consumers and break free from the clutter about safe, pure, healthy water and focuses on the need of healthy drinking water for an individual’s holistic growth. As a part of this TVC, Dixit will be seen highlighting the differentiation and impact that the new technology will have on human body and the need to drink healthy water. The campaign has been creatively planned by Triton Communications and will be launched across all media channels and platforms.
Ullas Chopra, National Creative Director, Triton Communications said, “Aquaguard Farak Dikhta Hai is an evidence-based TVC where the creative challenge was to show the scenario in an interestingly weaved story. A classroom was the natural place to demonstrate an actual study. We had to ensure that the message came through in all seriousness.”
Marzin R. Shroff, CEO, Eureka Forbes, said, “Over the last three decades, Eureka Forbes has continuously introduced new technologies and solutions; to address the changing consumer needs and environmental conditions. With growing competition and existence of unorganised players in the market, the brand as the leader has always ensured that its consumers are well-informed about the right technologies and have provided products that are best suited for their individual needs. Through the launch of ‘Farak Dikhta Hai’ campaign, we continue our efforts to build a stronger and healthier India and aim to create a meaningful difference to the lives of the consumers thereby promoting healthy living.”
Creative Team: Ullas Chopra, National Creative Director; Vinayak Pattar, Creative Director (Art)
Strategy Planning: Rajesh Mehta, National Head, Strategy Planning and Khyati Sarang, Senior Director, Strategy Planning
Media: Sainath Iyer, Media Director and Adarsh Singh, Vice-President, Media
Films: Clasy Dias, Films Executive
Production House: Ignition Films
Director: Rensil D'silva
Producer: Partha Sarkar