DDB Mudra Group has been awarded the mandate for franchise management of Adani Wilmar’s newly created team for Pro Kabaddi League 2017 – Gujarat FortuneGiants. This is the fifth season of Pro Kabaddi league (PKL). The win comes in as a result of the agency’s commendable sports marketing credential, its integrated service offering and the long-standing relationship of the agency with the Adani Group.
As a part of this engagement, DDB Mudra West will be responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions. 22feet Tribal Worldwide will be managing the digital marketing mandate for the franchise and DDB MudraMax will be responsible for the on-ground promotions, venue management and logistics management of the team.
Earlier in 2014, DDB Mudra Group worked with Bengal Warriors during the inaugural season of Pro Kabaddi League for their franchise and venue management. In 2016, the agency introduced India to a new sporting format ‘Premier Futsal’, by managing the end-to-end franchising and marketing of the game’s first season. The agency has also executed projects with the Local Organising Committee of the FIFA U-17 World Cup scheduled to take place in India later this year.
Post the recently held auctions, the PKL is all set to give a stellar start to its fifth edition on July 28. Equipped with strong national and international players, the Gujarat FortuneGiants is making its debut this season. This occasion also serves as Adani Group’s first major foray in sports.
Angshu Mallick, COO, Chief Operating Officer, Adani Wilmar, said, “Our corporate office works with the Ahmedabad office of DDB Mudra Group for all marketing communication requirements. For something that we are foraying into for the first time, the group’s single window integrated service offering made our decision to partner with them an easy one. It is going to be an interesting journey ahead, and while we look to have a winning team on the field of play, we aim to build one with the DDB Mudra Group off the field of play as well.”
Rajiv Sabnis, Executive Director, DDB Mudra Group and Managing Partner, DDB Mudra West, said, “We have a long-standing partnership with the Adani Group. It is now a matter of great pride for us to be associated with the Adani Group’s foray into the Pro-Kabaddi League. We have built a bespoke team that will be operating from a ‘war room’ in our Ahmedabad office that has been created for the Gujarat FortuneGiants. We are also looking at marketing the Kabaddi team to potential sponsors and helping create a brand to reckon with for the future. We look forward to the exciting times ahead.”