Creativeland Asia has won the creative mandate for Luxor, Parker and Waterman from the Luxor Group, thereby adding a new account to their existing list of clientele. The agency will be handling the mainline, experiential and digital mandate as the marketing communications partner.
Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said, “We are excited to expand our portfolio into the writing instruments category with prestigious brands like Luxor, Parker and Waterman from the Luxor Group. Pooja Jain, Managing Director, Luxor Writing Instruments has ambitious plans for her brands and I am delighted to partner her on her journey.”
He further added, “While with Parker, our task is to build on the global positioning, on Luxor, we will be looking at a complete brand revamp. It is a highly competitive and challenging category. I am looking forward along with the team at Creativeland to create communication that works for the Luxor group in the market.”
Earlier, Lowe Lintas and Leo Burnett had some notable works for the brand. Leo Burnett’s much controversial and awarded Luxor Highlighter Campaign and Lowe’s ‘What the World calls a Pen’ were few of the renowned campaigns for the brand.
On working with Creativeland Asia, Jain said, “Luxor has pioneered the writing instruments industry in India and has brought the world-famous brands Parker, Pilot and Waterman to the Indian populace. To continue our growth and success, we are delighted to have Creativeland Asia on board. Their exceptional body of work and the ability to create memorable, innovative and disruptive communication across 360 media is what excited us to work with them. We look forward to creating memorable campaigns together for Luxor, Parker and Waterman.”
With this latest announcement, Creativeland Asia will now expand into the writing instruments category managing the mainline, experiential and digital mandate for Luxor, Parker and Waterman.