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Cannes Lions 2017: Nine shortlists from India for Direct and Innovation Lions

Leo Burnett shimmers with five shortlists including one in Innovation category. McCann Health has two shortlists in the Direct category, while Taproot Dentsu and Ogilvy & Mather have one each in the category

Cannes Lions International Festival of Creativity has announced shortlists for the Mobile, Innovation, Creative Data and Direct Lions on its third day. Nine entries from India could make it to the shortlists in Direct and Innovation categories while there were no shortlists in Mobile and Creative Data categories.

Leo Burnett has altogether secured five shortlists, with one in Innovation and four in Direct.

Leo Burnett is the only agency from India that has been shortlisted in the Innovation category for its campaign ‘Roads That Honk’ for HP Lubricants. 

Under the Direct category, India has eight shortlists. Leo Burnett led the tally with four shortlists out of which three are for the campaign ‘Roads That Honk’ for HP Lubricants and one is for ‘More To Give’ campaign for Fortis Healthcare.

McCann Health has two shortlists in the category for the campaign ‘Afghan Immunity Charm’ for Ministry of Public Health, Islamic Republic of Afghanistan. Taproot Dentsu’s ‘Adidas Odds’ for Adidas and Ogilvy’s ‘Savlon Healthy Hands Chalk Sticks’ campaign for ITC’s Savlon have also secured one shortlist each.

Shortlisted entries from India for Direct and Innovation Lions:

Cat. No

Title

Client

Product

Entrant Company

Direct Lions

A03/001

Adidas Odds

Adidas

Adidas Shoe

Taproot Dentsu Mumbai

A12/103

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India Mumbai

B03/107

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

B03/116

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

Mccann Worldgroup India Mumbai

B06/085

More To Give

Fortis Healthcare

Organ Donation Campaign

Leo Burnett India Mumbai

B07/093

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India Mumbai

E02/033

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

Mccann Worldgroup India Mumbai

F03/077

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India Mumbai

         

Innovation Lions

A02/149

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India Mumbai

 

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