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Cannes Lions 2017: India secures 41 shortlists in Print, Outdoor, PR, Glass and Promo categories

McCann Worldgroup has seven shortlists in Print and five in Outdoor. Leo Burnett and Ogilvy & Mather have three shortlists each in Promo and Activation. Altogether, India has nine shortlists in Print, 13 in Outdoor, two in Glass, seven in PR and 10 in Promo categories. No campaigns from India were shortlisted in the Cyber category

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Cannes Lions 2017: India secures 41 shortlists in Print, Outdoor, PR, Glass and Promo categories

The Cannes Lions International Festival of Creativity has announced shortlists for Print and Publishing, Outdoor, PR, Glass, Promo and Activation and Cyber categories on its second day. India has nine shortlists in Print, 13 in Outdoor, two in Glass, seven in PR and 10 in the Promo categories. Leading the pack is McCann Worldgroup with seven shortlists in Print and five in Outdoor. Leo Burnett and Ogilvy & Mather have three shortlists each in Promo and Activation. No campaigns from India were shortlisted in the Cyber category.

Print and Publishing

Out of nine shortlists in Print and Publishing, seven are from McCann Worldwide India for the campaign ‘World for All (Animal care and Adoptions)’ campaign. DDB Mudra’s work ‘Penguin Audio Books’ for Penguin Random House and the Social Street Mumbai’s campaign ‘Funeral Services’ for Antim Funeral Services has been shortlisted in the same category from India.

Outdoor

There are 13 shortlists in the Outdoor category from India. McCann Worldgroup India has five for the campaign ‘World for All (Animal care and Adoptions)’. Rediffusion Y&R has three shortlists for the campaign ‘Waterproof Torches’ for Eveready. Ogilvy & Mather has four shortlists – two for ‘KFC Add Hope’ campaign, one for ‘Savlon Healthy Hands Chalk Sticks’ campaign for ITC’s Savlon and one for ‘100 Pipers for PernodRicard India. Leo Burnett has one shortlist ‘Roads that Honk’ campaign for HP Lubricants.

Promo and Activation

In the Promo and Activation category, India has 10 shortlists. Two are from Taproot Dentsu for the campaign ‘Adidas Odds’. Leo Burnett has three shortlists for the campaign ‘Roads that Honk’ for HP Lubricants. Ogilvy & Mather has three shortlists: Two for ‘Savlon Healthy Hands Chalk Sticks’ campaign for ITC’s Savlon and one for one for ‘Wear Her Name’ for Star Plus. JWT has one shortlist for the campaign ‘My Daughter Will’ for the NGO Haiyya, while Medulla Communication’s work ‘Last Laugh’ for the Indian Association for Palliative Care is also among the shortlisted ones.

PR

India has seven shortlists in the PR category. BBDO India’s campaign ‘#ReleaseThePressure’ campaign for PepsiCo’s Mirinda. Medulla Communications, ‘Last Laugh’ campaign for Indian Association for Palliative Care, Leo Burnett’s campaign ‘Roads that Honk’ for HP Lubricants, McCann Health India’s campaign ‘Immunity Charm’ for Ministry of Public Health, Islamic Republic of Afghanistan are among the shortlists from India. Ogilvy & Mather has two for the campaign ‘Savlon Healthy Hands Chalk Sticks’ campaign for ITC’s Savlon.

Glass

In the Glass category, two agencies from India have been shortlisted. L&K Saatchi & Saatchi has been shortlisted for the campaign ‘Public Service’ for The Ammada Trust and The Company of Design has been selected for their ‘Safer Cities’ campaign for Plan India.

Shortlists from India for Print Lions
Category Code Title Client Product Entrant Company
A19/098 INDIAN MYTHOLOGY PENGUIN RANDOM HOUSE PENGUIN AUDIOBOOKS DDB MUDRA GROUP Mumbai
A26/294 RABBIT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
E01/072 FAREWELL - FATHER ANTIM YATRA FUNERAL SERVICES PVT. LTD. FUNERAL SERVICES THE SOCIAL STREET Mumbai
E02/346 DOG WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
E02/347 CAT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
E02/348 RABBIT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
E05/194 DOG WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
E05/195 CAT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
E05/196 RABBIT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
         
Shortlists from India for Outdoor Lions
A19/199 RABBIT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
A19/201 DOG WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
B07/021 EVEREADY UNDERWATER - AIRPLANE EVEREADY WATERPROOF TORCHES REDIFFUSION Y&R Mumbai
B07/022 EVEREADY UNDERWATER - CHARIOT EVEREADY WATERPROOF TORCHES REDIFFUSION Y&R Mumbai
B07/023 EVEREADY UNDERWATER TORCHES - TANK EVEREADY WATERPROOF TORCHES REDIFFUSION Y&R Mumbai
B17/015 RINA & CHOTU YUM RESTAURANT MARKETING PVT. LTD. KFC ADD HOPE OGILVY & MATHER INDIA Gurgaon
B17/017 CHICKY & TIM YUM RESTAURANT MARKETING PVT. LTD. KFC ADD HOPE OGILVY & MATHER INDIA Gurgaon
C04/051 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA Mumbai
D02/075 SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON SAVLON HEALTHY HANDS CHALK STICKS OGILVY & MATHER MUMBAI 
F02/125 ON THE ROCKS PERNOD RICARD INDIA PVT. LTD. 100 PIPERS OGILVY & MATHER INDIA Gurgaon
F04/185 CAT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
F04/186 RABBIT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
F04/187 DOG WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA Mumbai
         
Shortlists from India for PR Lions
         
A01/048 #RELEASETHEPRESSURE (INTEGRATED) PEPSICO MIRINDA BBDO INDIA Gurgaon
A04/016 LAST LAUGH INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) PALLIATIVE CARE MEDULLA COMMUNICATIONS Mumbai
A04/030 SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON SAVLON HEALTHY HANDS CHALK STICKS OGILVY & MATHER MUMBAI 
A06/032 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA Mumbai
A12/023 IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN .. McCANN HEALTH New Delhi
B01/067 SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON SAVLON HEALTHY HANDS CHALK STICKS OGILVY & MATHER MUMBAI 
C02/046 SALAAM LOANS TATA CAPITAL TATA CAPITAL SALAAM LOANS LEO BURNETT INDIA Mumbai
         
Shortlists from India for Glass Lions
         
A01/020 SAFE HOUSES PLAN INDIA SAFER CITIES COMPANY OF DESIGN New Delhi
A01/040 #GIVEHER5 THE AMMADA TRUST PUBLIC SERVICE LAW & KENNETH SAATCHI & SAATCHI Mumbai
         
Shortlists from India for Promo Lions
A03/004 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai
A12/105 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA Mumbai
A14/096 MY DAUGHTER WILL HAIYYA NGO J. WALTER THOMPSON Mumbai
B01/125 SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON SAVLON HEALTHY HANDS CHALK STICKS OGILVY & MATHER MUMBAI 
B05/109 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA Mumbai
C01/180 SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON SAVLON HEALTHY HANDS CHALK STICKS OGILVY & MATHER MUMBAI 
C02/076 WEAR HER NAME STAR NETWORK STAR PLUS OGILVY & MATHER MUMBAI 
C03/146 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA Mumbai
E01/010 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai
F02/060 LAST LAUGH INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) PALLIATIVE CARE MEDULLA COMMUNICATIONS Mumbai

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Cannes Lions 2017
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