Amagi Media Labs has appointed Amol Dighe as its Business Head. His mandate with Amagi spans across channel strategy and media buying along with growing and adding new revenue streams targeted at both national and regional advertisers.
Dighe has worked on all sides of the value chain -- client, agency and media owner. His expertise runs across buying, planning, negotiation and strategy; developing business systems with deep strength in analytical, organisational and managerial experience.
Commenting on the appointment, Baskar Subramanian, co-founder of Amagi Media Labs, said, “Amagi is geared up for the next level of growth. We have set ourselves a clear goal to expand our channel footprint for providing geo-targeted advertising solutions, scale Amagi Mix e-commerce platform for media planning and buying and create innovative ways to add media efficiencies for large advertisers by ad versioning. Amol is a terrific addition to our management team and I am confident that with his expertise we will be able to grow profitably and build a robust business foundation for future.”
Prior to joining Amagi, Dighe was the Head of investment for Omnicom Media Group Holdings (OMD) India and led the strategic insight and analysis over the OMD and PHD investment portfolio. Dighe has worked in Jakarta in a leadership role with Mindshare. He has also worked with Unilever in a regional buying and operations role for the Asia Pacific Region. During his tenure, he has also worked with Star TV Network and Group M India.
Amagi provides targeted advertising solutions to 3,000+ brands in India, shaping the future of TV advertising.