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9X Jalwa’s musical tribute to RD Burman

The channel will dedicate June 27 to Pancham Da and his music that changed Bollywood

9X Jalwa has lined up some special programmes to honour legendary music maestro RD Burman on his birth anniversary. The special programming titled ‘Full RD’ will run today (June 27). The whole day on 9X Jalwa will be dedicated to Pancham Da and his music that changed Bollywood.

Full RD will showcase the journey of this music legend and his iconic collaborations with other music geniuses such as Asha Bhosle, Lata Mangeshkar, Kishore Kumar, Gulzar and many more. Some special programming/ music blocks curated by 9X Jalwa for RD Burman fans across India include Hits of RD, RD Asha, RD Kishore, RD Lata Mangeshkar, RD Gulzar, RD-Romantic Hits and RD-Iconic Duets.

Speaking on the initiative, Imtiaz Baghdadi, 9X Jalwa Programming Head, said, “We are pleased to celebrate the most important music milestone of Bollywood RD Burman. We have always celebrated artists and music legends with dedicated programming blocks and capturing their musical journeys, however for the first time 9X Jalwa will air over 12 hours of music dedicated to Pancham Da. His music is the foundation on which the current Bollywood music is based. Pancham Da has always been an inspiration for all the music composers.”

9X Jalwa will air special vignettes by popular singers like Kumar Sanu and Abhijeet paying tribute to their favourite music legend. The creative team at 9X Jalwa has also created super cool info graphics which will be aired all through the day. Full RD will be promoted across social media and digital platforms through promos and contest. Keep watching 9X Jalwa and enjoy the evergreen music of Pancham Da which has been a key essence of Bollywood music.

Media contact:

Sujit Dongre

sujit.dongre@9xmedia.in

Info@BestMediaInfo.com

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