Are you one of those people who avoid massage parlours because of the not-so-good-name attached to them? Are you worried who you will encounter at the massage table and whether you will be able to walk out of the place on your own two feet? Well, here might be a solution to all that anxiety.
JWT Delhi has conceptualised a wearable technological innovation called The Massage Tee. Based on the science of reflexology, the new product by Monte Carlo pinpoints the exact places needed to be massaged to give the wearer relief from pain and fatigue. By colour-coding the different pressure points, The Massage Tee endeavours to leave no room for mistakes and make expert masseur of everybody.
Speaking about the innovative t-shirt, Mayank Jain, General Manager, Marketing, Monte Carlo, said, “At Monte Carlo, we have always believed in fashion with a purpose. The Massage Tee is a perfect reflection of our belief. It is a benchmark – a perfect example of looking good and feeling good.”
Commenting on the inception of the idea, Amit Shankar, Senior VP and ECD, JWT Delhi, said, “AT JWT, we believe in devising meaningful creative solutions for our clients. The Massage Tee is a good example of this -- An idea that enables growth.”
Client: Monte Carlo
Agency: JWT Delhi
Chief Creative Officer: Senthil Kumar
Sr Vice-President and Executive Business Director: Sridhar Iyer
National Creative Director: Sambit Mohanty
Executive Creative Director: Amit Shankar
Sr Creative Director: Ankur Kalita
Creative Director and Art Director: Divyesh Kansagara
Copywriter: Swati Tyagi
Account Manager: Naman Joshi