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Laadli Media Awards honours media campaigns for excellence in gender portrayal

The current edition of the awards had for the first time invited entries from five South Asian nations with support from IAA

Population First, with the support of India’s leading entertainment channel Colors Viacom 18, International Advertising Association (IAA) and UNFPA India, announced the winners of the First South Asia Laadli Media and Advertising Awards for Gender Sensitivity 2015-16 on May 12, 2017 at Tata Theatre, NCPA. The awards were presented by the Chief Guest of the event, Shashi Tharoor, MP.

The current edition of Laadli Media Awards, which is one-of-its-kind awards on gender issues, had for the first time invited entries from five South Asian nations with the support of IAA. The entries were invited and the best were chosen from five nations – Pakistan, Bangladesh, Sri Lanka, Mauritius and Nepal.

AL Sharada, Director of Population First and the driving force behind the Laadli campaign, said, “From a mere 100 entries in 2007 to more than 1,500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. Today with the expansion of Laadli to other developing nations through the support of IAA, we look forward to stories pertaining to gender from five South Asian countries. We hope to continue this momentum, and create a long standing impact of changing the society riddled with patriarchal mindset.”

Prominent awards:

The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Short Film’ was given to Radhika Puri for her short film ‘Water Wives’ which digs into the existing system of husbands marrying multiple times in order to have wives double as labourers to fetch water.

The award for ‘Books in the Novella’ category was given to Volga for her book Liberation of Sita published by Harper Collins.

The award for ‘Films’ was given to one of the most appreciated film ‘Parched’ and ‘Neel Battey Sannatta’.

The ‘Best Campaign’ was given to ‘Vicks’ for its brilliant portrayal of third gender. The Laadli Media Award for ‘Game Changer’ is given to ‘Nayi Soch’ by Star India.

The ‘Best Play’ category went to ‘Shikhandi’, the story of the In-betweens, written and directed by Faezeh Jalali.

The Lifetime Achievement Award was given to Kamla Bhasin, renowned women’s rights activist.

The jury for the Laadli Media awards included prestigious names editors, writers, academicians and media professionals like KV Sridhar, Sameera Khan, Deepa Gehlot, Dilip D’Souza, Kumar Ketkar, Amrita Chowdhury, Amy Fernandes, Kalpana Sharma, Gurbir Singh, Ayaz Memon, Namita Roy Ghose, Kiran Khalap, Namrata Zakaria, Neeru Nanda.

List of winners:

 

Name

Category

Media

Title

Organisation/Campaign

National Winners

Aarefa Johari/Mariya Ali

Web

Blogs

It was a part of me…Part of my womanhood

Sahiyo.com

Richa Kaul

Web

Special Editions

Sexing the interwebs

Deepdives.in

Abdul Rahoof

Print

News report

Telangana women cops face bias

Deccan Chronicle

Chitrangada Choudhury

Web

Investigative series

Adivasi women report sexual assaults by security forces

Caravan Magazine

Preeti Das

Print

investigative Series

Series on Sexual Assualt

DNA

Chatura rao

Web

Feature

Women and the trouble within/without homes

The ladies Finger.COM

Sachin Kumar Jain

Print

Magazine Editorial

Kheti mein ling bhed ke beej

Tehelka

The Ladies Finger And Khabar Lahariya

Web

Campaign

The road to hell is paved with a sentimental education

www.theladiesfinger.com

Dr Divyesh Vyas

Print

Article

Ghar bale chhe, jani levu joie!

Divya Bhaskar

Sajaya Kakarla

Print

Column

Tholi Poddu

Nava Telengana

Thulasi C

Electronic

Feature

Badilo mettela savvadi

ABN-andhrajyothy

Divya Arya

Web/Electronic

Special Editions

Gender Bender (challenging gender stereotypes)

BBC Hindi YouTube channel

Pragya Dhyani

Electronic

Radio Play

Gender Biased issued by Thoughtshop in Public Int.

Red Fm

Radhika Puri

Web

Short Film

The Water Wives

Youtube

Neha Mathews

Priyanka Dahale award

Deepdives.in

India's badass female gamers

Deepdives.in

Publicis - Gauri Sawant (Face of the ad)

Advertisement

Grand Prix

Vicks

https://www.youtube.com/watch?v=7zeeVEKaDLM

Ogilvy & Mather

Advertisement

Game Changer

Nayi Soch

https://www.youtube.com/watch?v=Yn9otCkjfh8

Famous Innovations

Advertisement

Brand Promotion

Raymond

https://www.youtube.com/watch?v=Bp4tUXc5wZo&t=1s

Famous Innovations

Advertisement

Corporate CSR

Nanhi Kali

https://www.youtube.com/watch?v=N-yr9nLZ4GE

Ogilvy & Mather

Advertisement

Brand Activation

Brooke Bond

https://www.youtube.com/watch?v=AEqL-kZUxwY

Creative Land Asia

Advertisement

Life Style

Benetton

https://www.youtube.com/watch?v=DEDIIALnBrc

Saatchi & Saatchi

Advertisement

Jury Appreciation

Pampers-It takes two

https://www.youtube.com/watch?v=8EMa4tT4ARA

Cellar Door

Advertisement

Jury Appreciation

Urban Clap- These four women took less trodden paths

https://www.youtube.com/watch?v=NMCKooY7A8Q

Volga

Book

Novella

The Liberation of Sita

Harper Collins

Essar Batool +4

Book

Non Fiction

Do you remember

Zubaan

Sharanya Manivannan

Book

Fiction

The High Priestess Who Never Marries

Harper Collins

Aparna Jain

Books - Jury appreciation certificate

Non Fiction

Own It

Collins Business

Noor Zaheer

Books - Jury appreciation certificate

Non Fiction

Denied by allah

Vitasta Publisher

Ashwiny Iyer Tiwary

Best Feature film

 

Nil Battey Sannata

 

Aseem Bajaj

Best Feature film

 

Parched

 

Faezeh Jalali

Theatre

 

Shikhandi

 

International Winners

Martine Luchmun

 

 

 

La Sentinel

Lubna Jarar Naqvi

 

 

 

Freelancer

Ramkala Khadka

 

 

 

Annapurna Post

Dinitha Rathnayke

 

 

 

Neth FM

Laadli Lifetime Achievement award

Kamla Bhasin

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