iProspect India, the digital agency from Dentsu Aegis Network, has hired Srikar Nagubandi as Senior Vice-President, Operations. He comes in with more than 15 years of experience in the digital space with focus on search engine optimisation (SEO), search engine marketing (SEM), social media and web analytics. Nagubandi’s core responsibilities at iProspect India will comprise leading the SEO and analytics verticals and overseeing the paid media mandates.
Nagubandi will report to Rubeena Singh, CEO, iProspect India and will be based in Mumbai.
Prior to iProspect India, he was Director, Media Engagement and Technology at W20 Group, New York. Some of his stints before this include Razorfish and Razorfish Health, which is a part of the Publicis Group, AppliancesOnline.com. He has worked in international markets like New York and Australia throughout his career.
Given his digital marketing and analytics background, Nagubandi is adept at both the planning and technical implementation side of the business having been a developer earlier in his career. He is also an industry thought leader who has spoken at numerous conferences and written articles focused on search innovation and best practices related to ecommerce, social media and blogging, particularly in healthcare.
Singh said, “Nagubandi brings immense value to the company’s capabilities with his extensive experience in global markets. We want to increasingly bring on board senior talent who can carry forward the learnings of developed and evolved markets to our clients, providing them with innovative and effective business solutions and helping them stay ahead of the curve. I’m positive that he will drive higher RoI and propose effective digital solutions to our existing and potential set of clients.”
Nagubandi said, “In my experience in working with some of the best brands in the world, I have come to believe that it’s crucial to make the complex simple and the simple understandable and actionable for the client. Digital is only growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly and delight our clients. I am thrilled to be starting a new chapter with my role at iProspect India, and be a part of this ongoing evaluation in not only the fastest growing economy in the world, but an economy where digital advertising spend is experiencing double digit growth.”