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India wins eight Pencils at 2017 One Show

Ranked #14 with a total of 240 points earned from 36 winning entries that includes 28 Merit Awards, including a Gold

India ranked #14 at the 2017 One Show Awards with a total of 240 points earned from 36 winning entries. Indian agencies bagged one Gold, one Silver and six Bronze pencils along with 28 Merit Awards. A Gold Pencil at The One Show carries a weightage of 25 points while a Silver earns 15 and Bronze carries 10 points. Five points are given to each of the Merit Awards.

Bajaj Auto’s ‘The Nation’s Bike’ was the only Gold pencil winner for India in Intellectual Property while ‘Reuniting Memories from 1947’ by OLX won a Public Relations Silver.

The bronze winners from India were ‘The Dancing Letters’ from Maharashtra Dyslexia Association in Design; Radio City’s Candy Class in Radio; P&G India’s Dads #Sharetheload in Social Media, Public Relations and Moving Image Craft. Nike India’s Da Da Ding won a Bronze pencil in Moving Image Craft.

This year, there were 314 finalists from 29 countries, selected from 21,844 total entries.

List of Indian winners:

Client

Title

Category

Award

Bajaj Auto

The Nation's Bike

Physical Product

Intellectual Property Gold

OLX

Reuniting Memories from 1947

Community Building

Public Relations Silver

Maharashtra Dyslexia Association

The Dancing Letters

Editorial/Book Layout Design

Design Bronze

Radio City 91.1 FM

Candy Class

Experiential Radio

Radio Bronze

P&G India

Dads #Sharetheload

Craft/Writing

Social Media Bronze

P&G India

Dads #Sharetheload (Film Case)

Brand Voice

Public Relations Bronze

P&G India

Dads #Sharetheload

Craft - Writing/ Writing - Single

Moving Image Craft Bronze

Nike

Da Da Ding

Craft - Use of Original Music/Use of Original Music - Single

Moving Image Craft Bronze

Adidas

Adidas Odds

Integrated Branding

Cross-Platform Merit Awards

Bajaj Auto

The Nation's Bike

Integrated Branding

Cross-Platform Merit Awards

P&G India

Dads #Sharetheload (Integrated Case)

Brand Transformation

Cross-Platform Merit Awards

Yashitomo Kitamura

Yashitomo Logo

Branding/Logo

Design Merit

Maharashtra Dyslexia Association

The Dancing Letters

Promotional/Booklets, Brochures, &Product Catalogues

Design Merit

World for all

World for All Ipet Adoption)

Self-Promotion

Design Merit

World for all

World for All Ipet Adoption)

Craft/Art Direction - Single or Series

Design Merit

Maharashtra Dyslexia Association

The Dancing Letters

Craft/Art Direction - Single or Series

Design Merit

Yum Restaurant Marketing

You Ear. They Eat.

Craft/Art Direction - Single or Series

Design Merit

Maharashtra Dyslexia Association

The Dancing Letters

Innovation in Design/Immersive Design

Design Merit

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Physical Product

Intellectual Property Merit

Adidas

Adidas Odds

Digital/Social Media & Viral Marketing

Direct Marketing Merit

P&G India

Dads #Sharetheload (Film Case)

Digital/Social Media & Viral Marketing

Direct Marketing Merit

P&G India

Dads #Sharetheload

Craft/Writing - Single or Campaign

Direct Marketing Merit

P&G India

Dads #Sharetheload

Online Films & Video/Short Form – Single

Film Merit

The Hindu

A Tale of Two Cities

Publications

Mobile Merit

World for all

World for All Ipet Adoption)

Publishing/Newspaper - Campaign

Print & Outdoor Merit

World for all

World for All Ipet Adoption)

Promotional/Collateral/Posters – Campaign

Print & Outdoor Merit

Maharashtra Dyslexia Association

The Dancing Letters

Promotional/Collateral/Promotional Items - Single or Campaign

Print & Outdoor Merit

Yum Restaurant Marketing

You Ear. They Eat.

Craft/Illustration - Single or Campaign

Print & Outdoor Merit

Radio City 91.1 FM

Candy Class

Innovation in Radio

Radio Merit

Abbott India

Alive Spots

Innovation in Radio

Radio Merit

The Hindu

A Tale of Two Cities

Innovation in Responsive Environments

Responsive Environments Merit

P&G India

Dads #Sharetheload (Film Case)

Branded Social Post/Branded Social Post - Single

Social Media Merit

Adidas

Adidas Odds

Integrated Campaign

Public Relations Merit

P&G India

Dads #Sharetheload (Integrated Case)

Integrated Campaign

Public Relations Merit

Samsung India

Samsung Cares

Craft - Direction / Direction – Single

Moving Image Craft Merit

P&G India

Dads #Sharetheload

Craft - Direction / Direction – Single

Moving Image Craft Merit

 

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