Amid the controversy over channels running on multiple logical channel numbers (LCNs), India Today Television has put up a public announcement on air, stating that it is not running on more than one frequency on any of the distribution networks. This might be considered as a bold step in the right direction, considering that the duplication of channels on different locations is sometimes done by multi system operators (MSO)/ distribution platform operators (DPO) also and not necessarily by the broadcaster only.
India Today Television said in its disclaimer, â€śIndia Today TV is available on a single frequency only. Viewers please bring to our notice any instance of India Today TV being available on two separate frequencies on the same cable operator. This is a malpractice and does not have our consent.â€ť
Discussions are ripe on whether or not legal action is required if a channel indulges in this practice, is it ethical to place itself on multiple channel numbers and much more. The issue opened up once again after the News Broadcastersâ€™ Association (NBA) wrote to the Telecom Regulatory Authority of India (TRAI) about Republic TV running on dual locations.
Multi-feeds is a very common distribution tactic also used as a marketing technique by the channels, especially in the news genre, to promote themselves during launch and other important occasions such as budget and election.