The news media industry’s most innovative initiatives to grow audience, revenue and brand in the emerging multi-platform ecosystem were honoured in New York by the International News Media Association (INMA).
Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. India bagged nine awards at the INMA Global Media Awards.
Jagran Prakashan, India, was presented ‘Best in South Asia’ for, ‘The gamification of advertising sales for revenue growth,’ campaign. The campaign also was at first place in the ‘best idea to grow advertising sales or retain advertising clients’ category.
In the public relations or community service campaign category, at the third place was Kasturi & Sons, Chennai, India, for ‘The Hindu Tamil – Tamil Nadu Election Campaign 2016’.
In the best use of an event to build a news brand category, in group one (represents global/national brands), at the first place was HT Media, Mumbai, India, for ‘HT No TV Day’ and at the third place stood ABP, Kolkata, India for ‘The Telegraph SHE Awards.’ In group two (represents regional/local brands) in this category, at the third place was Jagran Prakashan, New Delhi, India, for ‘The Road to India’s ‘Epic’ Issue.’
Jagran Prakashan was also at the third place for ‘When a newspaper decided to become the nation’s teacher,’ campaign in the best idea to encourage print readership or engagement category.
Times of India, New Delhi, India stood at the first place for ‘No honking drive’ in the best execution of print advertising category. Dainik Bhaskar, Bhopal, India’s ‘A newspaper’s quest to unleash the power of comics’ was at third place in the best new corporate innovation initiative category.
The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City before more than 300 media executives.
The 2017 competition generated 655 entries from 196 news brands in 36 countries. The competition was judged in the first quarter by an international jury of 44 executives from 17 countries representing the worlds of media and marketing. The 40 first-place awards came from 115 finalists selected by judges and announced in March.
Earl J Wilkinson, Executive Director and CEO, INMA, said, “The winning entries in this year’s Global Media Awards show a media industry growing comfortable with new ways of telling stories for readers and advertisers. We have transitioned from the surprise of transformation to breakthrough creativity in the new ecosystems. INMA is privileged to play a role in surfacing these best practices from media companies worldwide.”
Basant Rathore, Senior Vice-President, Strategy, Brand and Business Development, Jagran Prakashan, said, “Presented with ‘Best in South Asia’ is by all means an exceptional achievement that all of us at Dainik Jagran feel proud of. It’s an honour for brand Dainik Jagran, and we accept it with all humility and great responsibility. These awards are a fitting testament to the sincerity of purpose with which we go about engaging with our readers and creating positive change in society. We believe that brands can drive great engagement from media titles that go beyond just numbers, and engage strongly with their audiences.”