Indian companies and creative agencies struck five gold and sixteen finalists at the Goldenaward Montreux Festival this year in Switzerland. As is their tradition, Goldenaward Montreux Festival only awards Golds and Finalists with no Silvers and Bronzes.
PHD won a Gold and 5 finalists for HUL brands while Viacom 18 won a Gold and 3 Finalists. Jagran Prakashan did well with a Gold and 3 Finalists . Tree Design andÂ Mathrubhumi won a Gold and Finalist each.
Other Indian winners were Living Foods channel (two finalists) and Dainik Bhaskar Publication-one finalist award.
HUL and PHD won a Gold in Best Use of Mobile for their work â€śKheloge toh jeetogeâ€ť, Colors program â€ś Shakti Ek Astitvaâ€ť won a Gold in Best Use of Integrated Media, Tree Designâ€™s Print ad for The Heritage School won a Gold in the Non-Profit Category, Jagran Prakashan won a Gold in the Best Use of Print Media for â€śA newspaper invests in the future of the countryâ€ť while Mathrubhumi won a Gold for their Corporate Film â€śYatraâ€ť.
Commenting on the success of Indian companies, Ajay Chandwani, Director, Percept and Brand Engagement Consultant, who was on the International Jury at Montreux, said, â€śIndia has been steadily climbing up on the international festival performance in the last few years. Montreux Festival Switzerland has been witnessing a significant rise in participation from India and this yearâ€™s haul of 5 Golds and 16 Finalists is Indiaâ€™s best performance yet. Itâ€™s also heartening to note the Golds and Finalists from India were in varied Categories like Digital, Mobile, Direct, Design, Print and Film. It is now a matter of time when India will create its own culture of advertising like Brazil, Japan or Thailand.â€ť
BBDO New York, BETC Paris and Heimat Berling Germany were the most awarded agencies with six Gold medals each at the Montreux Festival 2017. BBDOâ€™s Golds were for Snickers, AT&T, Loweâ€™s, Sandy Hook. BETC were awarded for their creations for Evian, Canal+, Air France, Addict Aide, Leroy Merlin. Heimat received Golds for their work for Hornbach, FDP and Otto.
This year, the Golden Award of Montreux received more than 3,400 entries from 38 countries. Results are on goldenawardmontreux.com.