'Eat@8' to your heart's delight with Colors Infinity

Colors Infinity launched Eat@8 with a promise to take its viewers on an exciting gourmet journey. Shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules will definitely tempt viewers with delectable food presentations. This show, which started on May 29 at 8 pm, is for those who crave for the best of English entertainment in India.

Colors Infinity has launched a 360-degree promotional plan to form a connection with audiences across all platforms. Alongside a special on-air ‘Dinner Time Reminder’ campaign across various radio stations and all Viacom18 network channels, the channel has partnered with several renowned celebrity chefs to create local content and deliver unique experiences for a few lucky fans through exciting contests.

The channel will be conducting over 50 culinary workshops, exciting cookery competitions and social media engagement activities for students in around 100 college campuses with nearly 400 college ambassadors. The channel has also associated with popular pubs, restaurants and food delivery chains such as Raasta, Mocha, Junkyard, High Spirits and many more across multiple cities to satisfy food cravings with special offers at 8pm.

Colors Infinity has partnered with multiple partners across India to kick start a #SayNoToFoodWastage campaign, delivering the untouched leftover foods from the day to the homeless and needy through the Robin Hood Army network in every city.

In addition to Eat@8, Colors Infinity will continue to provide wholesome entertainment to its viewers with many more exciting shows to watch this June. The channel will also release Orange Is the New Black Season 5, along with its international release. It will also premiere the sensational America’s Next Top Model Season 23, along with the return of all new episodes of iZombie and The Night Shift. Humans, the sci-fi drama that has received critical acclaim and tremendous interest from viewers across the globe, will also be aired on the channel.

Excited with the new segment Eat@8, Hashim Dsouza, said “Indians are born foodies and in recent times, global cuisine has been gaining a lot of prominence in India. Indian viewers are eager to be acquainted with exotic foods from around the world. With Eat@8, Colors Infinity is empowering the viewers to discover food with some never seen before international culinary shows. We aim to redefine 8pm as the ideal time for families to dine together, and watch all our appetising and exciting offerings. The channel will form a special food connect with the Indian audience and reiterate the concept of Eat@8 through all our associations and engagements.”

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