Aidem Ventures has been roped in to handle revenue monetization of West Bengal’s unique advertising medium, Incoda TV HD.
Incoda TV HD is the High Definition TV channel in the underground metro railway premises of Kolkata. It claims to reach out to 1.50 Cr captive spectators every month from Kolkata & rest of Bengal. The channel is available across all 23 active metro stations.
Commenting on the news, Arijit Dutta, Chairman of Incoda TV HD, said, “Since its inception, we are bringing forth Incoda TV HD as a fresh advertising platform reaching out to millions in Bengal. When we approached Aidem with our proposal, they were more than keen to join hands. Aidem had always been my first choice considering their hold in the media world. I am excited to work with the expert team of Aidem and unleash our potential as a genuine advertising platform.”
Alok Rakshit, President of Aidem Ventures, added, “The way Incoda TV HD tactfully reaches out to the West Bengal cosmopolitan audience is commendable. This medium is perfect for the national set of advertisers who desire a better ROI and effective reach in Bengal. I am amazed to see the leading print houses, broadcasters & national clients of Bengal already optimizing Incoda TV HD as a valuable communication tool. I am confident this collaboration will go a long way for the benefit of all the concerned stakeholders.”
In Kolkata, the metro commuters are seen to be glued to the Television screens in the network-less, non-chaotic underground stations. In order to garner maximum eyeballs, the advertisements on Incoda TV HD are strategically telecast just 2-3 minutes prior to the train’s arrival. Quoting ORG-MARG reports, Incoda TV HD said, “Above 93% of the daily commuters claim to have seen the advertisements on Incoda TV HD.”
Recently, AC Nielsen also tied up with Incoda TV as their third Party Monitoring & certification partner.