The Small Big Idea (TSBI) has recently won the digital mandate for ‘Tiny Girl’ and ‘Mukkti Foundation by Smita Thackeray’. The agency will be managing all social media assets for both the brands.
As a part of the mandates, TSBI will be designing and executing social media campaigns and build an engaged communities for both brands. While Mukkti Foundation by Smita Thackeray will focus on the informed, enriched and socially responsible netizens, Tiny Girl content strategy will revolve around engaging parents with young daughters.
In less than three years since their establishment, the agency has worked across brands like Seychelles Tourism, Principal India, Viacom18 and ZEEL amongst others.
Harikrishnan Pillai, Co-Founder, The Small Big Idea, said, “We started off as specialists in the media and entertainment space because the core team came from television. But over the last two years, clients from tourism, FMCG, BFSI have found us to be interesting micro story telling partners. We see stories as data with a soul. The content that performs has a more engaging soul than the one that didn’t. Guess our experience with entertainment helps us understand and deliver that value.”
“It’s interesting to work on the two brands – revolving around girls and women from different backgrounds. Our agenda would be to create content that inspires them. In this time and age, it’s the responsibility of content creators and brands to uphold the dignity of women while we tell stories and we will ensure that we keep that in mind,” added Manish Solanki, Co-Founder, The Small Big Idea.
Mukkti Foundation is a non-profit organisation by Smita Thackeray. The organisation works towards women empowerment in India.
“Mukkti has always believed in quality, substance and personal dedication, but we are also aware that it is rare to find an association which believes in the same values as us. Thankfully TSBI is one of those very few who truly believe in these qualities and it shows in their work and attitude. With acute attention to each detail and active management of every aspect, it really feels as if for TSBI, everything is personal, and that’s what makes us feel as if we are one big team working toward s a bigger dream,” said Rahul Thackeray, MD, Mukkti Foundation.
‘Tiny Girl’ is a Mumbai based girls’ clothing company that was started in 2012. The apparel company caters to young girls in the age group of 4-14 years.
Kanji Patel, MD, Tiny Clothing Company, said, “As it’s our first foray into digital media, we needed someone who not only adept at digital media, but also someone who understood what we stand for. TSBI instinctively comprehended what we would need and we are confident that our partnership will be extremely fruitful.”