Rediffusion Y&R has appointed Sita Narayanswamy as Head of Operations in Mumbai. She has over two decades of experience in marketing, advertising as well as setting up new global enterprises. She replaces Uttio Majumdar who moves to a career in marketing.
Narayanswamy started her career at J Walter Thompson where she went on to become Vice-President and Area Director Asia Pacific Region. She has handled large and complex multi-national accounts such as Unilever, working not just in India but also in the Asia region – China, Indonesia, Thailand, Singapore – and is the person behind many big campaigns for Pepsi, Nestle, Hindustan Petroleum, Pond’s Dreamflower range, Close Up, Ceat Tyres, Philips Lighting and Godrej-GE Appliances.
Subsequently she joined Zee Entertainment Enterprises as Senior Vice-President, Head of Network Marketing, leading the marketing and communication for all channels of the Zee network as well as for the corporate brand. She continued in her role with UTV Group as Marketing Head, Bindaas Channels. She was also the Chief Marketing Officer for Kidzania Imagination & Entertainment where she prepared the groundwork for the successful launch of the international concept into the Indian market.
Narayanswamy is an alumnus of The Jamnalal Bajaj Institute of Management Studies, followed by a Fellowship in Leadership and Globalisation from London School of Economics.
In her free time she loves writing, painting, listening to music, cooking, running and she is involved in non-profit work for children.
Dhunji S Wadia, CEO, Rediffusion Y&R, said, “I’ve known Sita for a long time having worked with her at J Walter Thompson. Sita’s enormous talent and instincts make her a valued partner to clients and an inspiration to all who work with her. It’s great to have her return to advertising with the experience she has gained from marketing as well as setting up new global enterprises. She will be a great resource for all of us.”
He added, “Uttio Majumdar moves to a career in marketing after playing an important role in making our company robust and solid. I thank him for all his help and support. I wish him the very best and am sure we’ll continue our relationship.”
Narayanswamy said of her new role, “I am excited about joining Rediffusion Y&R which has a huge legacy of producing strategically sound yet outstanding creative work for its clients. The agency team is extremely talented and passionate about building great brands. It will be an honour to work with them.”