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Mindshare grabs 13 Media Abbys, Dainik Jagran gets nine Publishers

Following closely in the Media Abbys tally were Madison Media with eight metals and Maxus with seven. In the Publishers Abbys, Jagran Prakashan was followed by Mathrubhumi Printing and Publishing with three medals and Dainik Bhaskar with two

(L-R) Ashish Bhasin, Chairman, Goafest 2017 Nakul Chopra, President, AAAI Ramesh Narayan, Chairman, Awards Governing Council ABBYs Goafest Raj Nayak President,The Advertising Club

Mindshare, a Group M agency, won 13 metals –two Gold, six Silver and five Bronze — at the Media Abbys. Three of these metals were won by Mindshare Bangladesh. Following closely were Madison Media with eight metals (five Silver and three Bronze) and Maxus with seven metals (one Gold, four Silver and two Bronze).

The Media and Publishers Abbys were announced on April 6, 2017 — day one of Goafest 2017. In the Publishers’Abbys, JagranPrakashan led the tally with nine metals – two Gold, five Silver and two Bronze. Next in the tally of Publishers’ Abbys was Mathrubhumi Printing and Publishing with three metals – one Gold and two Silver.

Mindshare grabbed Gold in the category of Best Use of Branded Content (includes online and offline media) for the campaign Dove reframes the beauty debate in India for the brand Dove. The agency got another Gold in the category of Best Use of an Integrated Campaign for the Nayi Soch campaign of Star Plus.

Maxus won Gold in the category, Best Use of Radio, for the campaign,When courage prevailed from 8pm to 8 am, for Sonata ACT.

Next in line for Media Abbys were Zenith Optimedia and Milestone Brandcom, each winning three medals. Lodestar too picked a Gold for its outdoor campaign, The World’s first streets named after street kids, executed for Doorstep School. Milestone Brandcom’s campaign Dabur Lajja Kavach for Dabur also grabbed a Gold in the category Best Use of Experiential, including large events.

The Social Street grabbed a total of four metals, including one Gold which it won for the Best Use of Sponsorship category for the campaign, Stars in their Eyes forGood Day. MediaCom Communications got two metals, including a Gold, for Best Use of Branded Content (includes online and offline media) for P&G’s Ariel Dads Share the Load — Men for laundry!

Other than these, Shemaroo Entertainment grabbed a Gold, their only metal this year, in the category Digital Media-Social Media for the campaign Filmi Gaane Antakshari. In the same category, ibs too won a Gold for the campaign for Bajaj Electricals Limited, Superfans– Using social to drive loyalty. Dentsu Webchutney got two metals, including a Gold, for Jaslok Hospital and Research Centre’s The Dyslexic Captcha.

Among the Publishers’Abbys, while Dainik Jagran and MatrubhumiYatra lead the pack, Dainik Bhaskar stood third with two Gold. Sakal Agro won fetched two Bronze. Chitra Lekha got one Silver and one Gold. Hindustan Times got a Bronze and HT Media fetched one Gold. Malayala Manorama won one Bronze.

The Media and Publisher Abbys recognise excellence in use of media such as Print, TV, Cinema, Outdoor, Radio, Events, Digital and Social Media among others. In its 12th edition this year, the festival received the highest ever number of entries for the Abby Awards this year from across media and advertising agencies in India with 94 entries alone making it to the Media and Publisher Abbys, which were judged by 112 jurors from across India.

Extending his congratulations to the winners, Raj Nayak, President, The Advertising Club, said, “Goafest is the world’s largest industry event in the advertising industry – organised by two industry bodies coming together. In the true sense, it is an event by Indians, for Indians and completely made in India. This year, we had over 300 jurors from across the country coming together to judge the entries for which awards will be presented over these three days of the event, with almost 112 of them judging tonight’s Media and Publishing Abbys. Goafest, when it started, was only a creative awards ceremony. However, today, in its 12th edition, it has become a festival of knowledge, wisdom, entertainment, fun and a great networking opportunity.”

With industry-specific conclaves to expert seminars and Abbys presentations, the Goafest Abbys 2017 presented by the The Advertising Club and The AAA’ of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.

Media ABBY Awards – 2017
 
         
Category Brand Title / Caption Organization Metal
Best use of TV Fair & Lovely Cream Saanp TVT aur Saazish Mindshare Silver
Best use of TV Bharat Benz Bharat Benz Presents IRT Mindshare Silver
Best use of TV Dettol & Harpic Mere 10 Guz (My 10 yards) Initiative Media India Bronze
Best use of Cinema Saffola Active Saffola Active Madison Media Silver
Best use of Newspapers and Magazines Tata Tiago India’s 1st Virtual test drive using print! Lodestar UM Bronze
Best use of Newspapers and Magazines Dove Dove – Unbeatable damage repair Mindshare Bronze
Best use of Newspapers and Magazines Ceylon Today Afterlife TBWA\Sri Lanka Bronze
Best use of Outdoor Doorstep School The World’s first streets named after street kids Lodestar UM Gold
Best use of Outdoor Vodafone India Limited World First Rainwater Harvesting Billboard Kinetic India Silver
Best use of Outdoor Star Jalsha/ West Bengal Police Bring Them Back The Social Street Silver
Best use of Ambient Media Projecthers.com Projecthers.com Milestone Brandcom Silver
Best use of Ambient Media Asian Paints Royale Play The 5th Wall Madison Media Bronze
Best use of Experiential including large events Dabur Dabur Lajja Kavach Milestone Brandcom Gold
Best use of Experiential including large events Kurkure India’s 1st Family Food Train Mindshare Silver
Best use of Special Events & Stunts/Live Advertising Dabur Dabur Vatika Lajja Kavach Milestone Brandcom Silver
Best use of Special Events & Stunts/Live Advertising Nescafe Labs Nescafe MTV Labs – True Companion of Youth’s Struggle Journey Zenithmedia Silver
Best use of Special Events & Stunts/Live Advertising Kurkure India’s 1st Family Food Train Mindshare Silver
Best use of Radio Sonata ACT When courage prevailed from 8PM to 8 AM Maxus Gold
Best use of Radio Vodafone India Vodafone gave the ultimate AGNIPARIKSHA Maxus Silver
Best use of Radio Nescafe Classic Nescafe Mornings – Best Performing Radio Show @5:30 am Zenithmedia Silver
Best use of Radio Nestle Maggi Hotheads #Findingmirchi Zenithmedia Bronze
Best use of Radio Kotak Mahindra Bank Kotak dwara Janhit Mein Jaari Maxus Bronze
Best use of Sponsorship Good Day Stars in their Eyes The Social Street Gold
Best use of Sponsorship Tata Salt Support for #NamakKeWaastey Madison Media Silver
Cat 10a : Best use of Branded Content (Includes online and offline media) Dove Dove reframes the beauty debate in India Mindshare Gold
Best use of Branded Content (Includes online and offline media) Ariel Ariel Dads Share the Load – Men for laundry! MediaCom Communications Gold
Best use of Branded Content (Includes online and offline media) Sonata ACT When courage prevailed from 8PM to 8 AM Maxus Bronze
Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) Nihar Shanti Amla Angrezi Mobile Pathshala Madison Media Silver
Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) Mountain Dew Mountain dew takes the OTT world by storm by launching India’s first branded channel Mindshare Bronze
Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) Bajaj Auto BajajV- The Invincible Indians Mindshare Bronze
Best use of Digital Media – Best use of Digital Search Saffola Life Saffolalife- A healthy heart at the heart of every search Madison Media Silver
Best use of Digital Media – Best use of Digital Search Vodafone When google created intent- instead of addressing it Maxus Silver
Best use of Digital Media – Best use of Digital Search Asian Paints Corporate Hindi Search Ads for the First Time in India! Madison Media Silver
Best use of Digital Media – Best use of Digital Search Indiabulls Home Loans 100% Dad – Conquering the BFSI bidding war by targeting the softer side of the Indian Man LIQVD Digital India Private Limited Bronze
Digital Media – Social Media Shemaroo Ent. FilmiGaane Antakshari Shemaroo Entertainment Gold
Digital Media – Social Media Bajaj Electricals Limited Superfans – Using social to drive loyalty ibs Gold
Digital Media – Social Media Dove Dove reframes the beauty debate in India Mindshare Silver
Digital Media – Social Media Eureka Forbes – Dr. Aeroguard Dynamic Ads That Think! MEC Bronze
Best use of Digital Media – Digital Display Advertising Jaslok Hospital and Research Centre The Dyslexic Captcha Dentsu Webchutney Gold
Best use of Digital Media – Digital Display Advertising Vodafone Dear Airtel, Thanks a lot, Regards – Vodafone Maxus Silver
Best use of Digital Media – Digital Display Advertising FeviKwik Gel Total Control Madison Media Bronze
Best use of Digital Media – Best use of Digital as a medium Star Plus Nayi Soch Star India Silver
Best use of Digital Media – Best use of Digital as a medium Standard Chartered One Step Closer – Celebrating those who crossed the starting line. ibs Bronze
Best use of Digital Media – Mobile Media Vodafone Dear Airtel, Thanks a lot, Regards – Vodafone Maxus Silver
Best use of an Integrated Campaign Star Plus Nayi Soch Mindshare Gold
Best use of an Integrated Campaign Ariel Ariel Dads Share the Load – Men for laundry! MediaCom Communications Silver
Best use of an Integrated Campaign Axis Mutual Funds Do Your Homework The Social Street Silver
Best use of an Integrated Campaign Saffola Life Saffola Life World Heart Day: Chotte Kadam Dil Ke Bade Kaam Ke Madison Media Bronze
Cause Marketing Jaslok Hospital and Research Centre The Dyslexic Captcha Dentsu Webchutney Silver
Pro Bono Marketing Arvind Lifestyle Brands Limited The Priceless Shirt The Social Street Silver
Best use of an Integrated Campaign (SOUTH ASIAN) Grameenphone Ltd Shopno Jabe Bari Mindshare – Bangladesh Silver
Best use of an Integrated Campaign (SOUTH ASIAN) Sunsilk Sunsilk Relaunch – Hair On Your Side Mindshare – Bangladesh Bronze
Best use of an Integrated Campaign (SOUTH ASIAN) Vaseline Vaseline Healing Project Mindshare – Bangladesh Bronze
         
Youth Marketing  

 

Creative ABBY Awards – 2017
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
 
Category Name Category Entry No. Brand Title / Caption Organization Metal
Publishers Cat 1 : Best marketing of a printed newspaper / edition 4 Hindustan Times HT GIFA HT Media Ltd. Bronze
Publishers Cat 1 : Best marketing of a printed newspaper / edition 8 Dainik Jagran A Newspaper demonstrates its philosophy through Real Action Jagran Prakashan Ltd Bronze
Publishers Cat 1 : Best marketing of a printed newspaper / edition 9 Dainik Jagran A Newspaper on a Mission to restore a City’s Pride Jagran Prakashan Ltd Silver
Publishers Cat 1 : Best marketing of a printed newspaper / edition 24 Dainik Bhaskar Dainik Bhaskar, Zidd Karo Duniya Badlo DAINIK BHASKAR GROUP Gold
Publishers Cat 2 : Best marketing of a printed magazine 3 Mathrubumi Yatra Yatra TVC Mathrubhumi Printing & Publishing Co Ltd Gold
Publishers Cat 2 : Best marketing of a printed magazine 4 Mathrubhumi Arogyamasika Arogyamaski TVC Mathrubhumi Printing & Publishing Co Ltd Silver
Publishers Cat 3 : Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 6 Dainik Jagran A Newspaper on a Mission to restore a City’s Pride Jagran Prakashan Ltd Silver
Publishers Cat 3 : Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 10 Dainik Jagran A newspaper galvanizes communities to revive 4000+ Lakes Jagran Prakashan Ltd Gold
Publishers Cat 3 : Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 13 Dainik Jagran No more “Going to the Jungle” Jagran Prakashan Ltd Silver
Publishers Cat 3 : Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 19 Sakal Agrowon Agrowon Sarpanch Mahaparishad – Initiative of Empowering Agri Centric Rural Economy Sakal Agrowon Bronze
Publishers Cat 3 : Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 20 Malayala Manorama Kunjikaruthal malayala manorama Bronze
Publishers Cat 6 : Best brand innovation in newspapers printed or online 1 Dainik Jagran Crowdsourcing Imagination to Create the newspaper of the Future by the Future Jagran Prakashan Ltd Gold
Publishers Cat 10 : The most creative cover design for a printed magazine 5 Mathrubhumi Yathra Jungle Safari Special cover story Mathrubhumi Printing & Publishing Co Ltd Silver
Publishers Cat 10 : The most creative cover design for a printed magazine 6 CHITRALEKHA BEHIND THE MASK Chitralekha Group. Silver
Publishers Cat 10 : The most creative cover design for a printed magazine 8 CHITRALEKHA POLLUTION CHOKES!!! Chitralekha Group. Gold
Publishers Cat 11 : Best use of mobile / digital by a newspaper 1 Dainik Bhaskar Group Dainik Bhaskar, Zidd karo Duniya Badlo Campaign DAINIK BHASKAR GROUP Gold
Publishers Cat 12 : Best Publishing Brand Activation 5 Dainik Jagran A Newspaper demonstrates its philosophy through Real Action Jagran Prakashan Ltd Bronze
Publishers Cat 12 : Best Publishing Brand Activation 10 Dainik Jagran A newspaper galvanizes communities to revive 4000+ Lakes Jagran Prakashan Ltd Silver
Publishers Cat 12 : Best Publishing Brand Activation 13 Dainik Jagran No more “Going to the Jungle” Jagran Prakashan Ltd Silver
Publishers Cat 12 : Best Publishing Brand Activation 20 Sakal Agrowon Agrowon Samwad – A Pure Farm to Farm Develpment Drive Sakal Agrowon Bronze
Publishers Cat 12 : Best Publishing Brand Activation 26 HT Media HT Kala Ghoda Arts Festival R K Swamy BBDO Gold

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