Sony India has today announced the appointment ofÂ McCann WorldgroupÂ as its new creative agency in India after an extensive selection process. McCann will be responsible for planning and executing 360-degree creative branding mandate for the overall brand. The contract signed for a period of two years will involve the agency performing all creative duties from making a TVC to branding at retail.
"Our decision to appoint McCann World Groupfollows an extensive selection process whereby we reviewed presentations from some of the leading agencies in India. The re-pitch journey is a platform for us to assess and examine the latest market scenario.â saidÂ Yuichi Hasegawa, Head of Marketing Communication & Retail, Sony India.
âThe evaluation criterion ranging from creative inputs to execution ideas enabled us to take the final decision on the choice of agency. We look forward to working with McCann, an agency which understands theÂ Sony as a premium brandÂ and which has developed a reputation for creating powerful advertising that engages consumers. We believe McCann can help us take the leap in our creative strategy,â he added further.
Prasoon Joshi, CEO and Chief Creative Officer, McCann WorldÂ Group, said, âPitching for Sony was a brilliant experience.There was clarity in theÂ Company's vision and deliverables right from the beginning and am happy that we at McCann could put our expertise and talent together to win their trust. We areÂ looking forward to doing some meaningful work together.â