The International Advertising Association (IAA) is decided to take the Laadli Media Awards for Gender Sensitivity across South Asia. TheÂ Laadli Media Awards for Gender Sensitivity is in its tenth year now. The event will be held atÂ the National Centre for Performing Arts,Â Mumbai, onÂ May 12, 2017.
The Laadli Media Awards for Gender Sensitivity is the only one of its kind in the world given exclusively for promoting gender sensitivity in the media. The awards are supported by UNFPA and this year, Colors/Viacom 18, one of the Indiaâ€™s fastest growing media and entertainment networks, is associated as the cause partner.
Srinivasan K Swamy, Senior Vice-president, IAA Global, and Chairman of RK Swamy BBDO,Â said, â€śThe IAA India Chapter has had a long association with Laadli and the cause of gender sensitivity. So, supporting their Media Awards in the South Asia region seemed a naturalÂ corollary. This not just showcases IAAâ€™s keen interest in such activities but also its ability to spread a good message across boundaries.â€ť
Ramesh Narayan, Vice-president, IAA,Â said, â€śWe are very happy to lend our support to this meaningful award. Our chapters and associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting one journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special IAA Laadli South Asia Media Award.â€ť
Dr AL Sharada, CEO, Laadli,Â added,Â â€śThe objective of the Laadli Media Awards is to draw the attention of the public to the positive efforts in the media with regard to gender sensitive reportage and provide a platform for showcasing such efforts. It does not focus on visible achievers but on media persons who are reporting from the field level â€“ analysing laws, policies, programmes, events and incidents using a gender lens.Â Every year entries are sought from all over India. More than 1,500 entries are received each year from across the nation from print, electronic and web media. Around 80 awards are given under 13 languages across the country, in each of the rounds.â€ť