Over the last two years, Hotstar has been setting benchmarks in the consumer Internet category. From being the fastest growing platform in the world to introducing technological innovations in streaming, Hotstar has been the pioneer in opening up the premium video category in India.
This week, Hotstar became the first local service to cross 100 million downloads on the Google Play Store. On the Play Store downloads chart, the online video platform has raced far ahead of many other consumer Internet companies in India, including ecommerce services like Amazon India and Flipkart, taxi ride services like Ola, payment apps like Paytm, and even news services like Times of India, NDTV and Dailyhunt. Almost all of Hotstar’s downloads are from India. The service reached the milestone in just two years of its launch in 2015.
Across the Play Store, App Store and other Android app stores cumulatively, Hotstar crossed more than 200 million downloads since launch.
The service announced recently that it emerged as the primary screen for the Indian Premier League 2017 in India’s top cities, those with more than a million in population. In a newspaper announcement last week, Hotstar revealed a massive growth in viewership over the previous year, including a five-time increase in watch time and a 12-time increase in concurrent viewership on the platform.