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Happy Finish turns five in India

Starting off as an execution-oriented business handled by a team of producers and artists trained in the UK, the dependence on off-shore creative mandates has been gradually reduced to a large extent

Creative tech and content studio, Happy Finish, is five years old in the world of visual storytelling in India. Headquartered in London, the agency set up a branch in Mumbai with a studio of eight people, mainly with an intention to provide support to international clientele of Happy Finish. Today, the team has grown into a business of 30 talented and experienced artists in interactive mediums of media with key Indian blue chip clientele.

 Happy Finish India started as an outsourcing agency with 95 per cent of its clientele coming in from the global markets. The business was majorly execution-oriented and handled by a team of producers and artists trained in UK. Later, the focus was to localise talent and align expectations to special needs of the unique Indian market. In the last half decade, the man force which was entirely locally-sourced accounted for the biggest milestone for Happy Finish India in terms of business and scale of operations, thus reducing its dependence on off-shore creative mandates.

Ashish Limaye

Ashish Limaye, CEO, APAC, Happy Finish said, “Market for creative duties have exponentially multiplied. And brands constantly seek newer ways to engage their audience. In India, marketers are gradually learning of interactive media and the increasing impact of creative post production. Technology has enabled a forward-push in thinking as well as computing power. Creating digital assets such as CGI and image retouching for brands has become far more important today than earlier. Nowadays, even short form content utilises 360 degrees formats for brand engagement.”

Stuart Waplington, Founder and Global CEO, Happy Finish, said, “When home-grown talent grows out of sheer dedication, it amazes me how it becomes one with its environment. Happy Finish India has become that very fabric of the environment. The entire man force in India is locally employed and we are seeing a certain rise in preference for our innovative uses of technology.”

 Happy Finish has done work in virtual reality, an instance being a virtual reality tour for Tata Motors during the launch of Tata Tiago. The campaign went viral for its smart use of interactive media, and is taken to be one of the most innovative uses of technology in marketing. Their latest work is a 360 degree virtual tour of the Booster Jet engine for Maruti Suzuki Baleno RS, which takes the viewer through the engine and shows each detail in a spread-out catalogue of components via a pan-able 360 degree view.

 As the works that they have created strongly indicate their prowess in creative and technical capabilities, they have been approached by brands to create CGI still-imagery such as for Tata Hexa and Maruti Suzuki Baleno RS for their 2017 India launch campaigns. Additionally, for the 87th Geneva International Motor Show, Happy Finish associated with Tata Motors’ new sub-brand, TAMO, to create still imagery using CGI and retouching for RACEMO, India’s first production-ready racing vehicle.

Happy Finish India has worked with the likes of Hindustan Unilever, Tata Motors, Renault, Maruti Suzuki NEXA, Nissan, Nike, Vogue India, Smirnoff, Nokia, Ferrari, Bulgari, Jaguar Land Rover, Mother Dairy, ITC, Bisleri, Baskin Robbins, and L’Oreal to name a few.

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