Livpure has awarded its creative duties to Famous Innovations. The mandate includes complete communication strategy and creative, and will be managed by the agencyâ€™s Mumbai office.
Raj Kamble, Founder and Chief Creative Officer, Famous Innovations, commented, â€śWe are delighted to be working with Livpure. This is a challenging category with many legacy brands and little differentiation in the communication. With a superior product and Sachin Tendulkar as our brand ambassador, we have many interventions in the pipeline that will be simple, honest and effective.â€ť
Sushil Matey, Director â€“ Marketing, Livpure, added, â€śWater is a very sensitive space, one that is deeply seeped in trust. For any other appliance consumers may experiment or take a leap of faith, but for a water purifier they will always be extremely cautious. Famousâ€™ approach was very refreshing and innovative which we believe will help us break the category clutter and approach our TG effectively. We met many agencies, but Famousâ€™ way of building brands resonated with us the most.â€ť
Famous Innovations is a two-time winner of South Asia Independent Agency of the Year. It was also listed among the Worldâ€™s Top 14 Independent Agencies 2016 by The Network One. The agencyâ€™s list of clients includes Raymond, Titan, CaratLane, Lakme, Ruosh Shoes, Nestle, Snapdeal, Times Television Network, Mahindra, D DĂ©cor, etc.