Milk and dairy products manufacturer Dinshaw’s Dairy Foods has appointed RK Swamy Media as its media agency and Curry Nation as creative agency. Zervin Rana, Chief Operations Officer, Dinshaw’s Dairy Foods, confirmed the news to Best Media Info.
Dinshaw’s is launching a marketing campaign next week with a budget of around Rs 4 crore. The overall marketing spend of the brand is pegged at Rs 10-15 crore, Rana informed. It is the first time that the brand called a pitch for its creative and media mandates. Dinshaw’s intends to advertise on television after a gap of around 30 years.
The multi-agency pitch was held in January. According to informed sources, the creative pitch saw tough competition among Scarecrow, Curry Nation, Allied Media and a Nagpur-based agency. The media pitch saw participation by Allied Media, Dentsu Media and RK Swamy Media among others.
Market leaders in central India, Dinshaw’s Ice-cream was born in 1932. In Maharashtra, other than Mumbai and Pune, Dinshaw’s has 60 per cent market share.