Cannes Lions has announced the 21 jury members set to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions.
Lions Health, the two-day specialist event focussing on creative excellence in healthcare communications, kicks off the 2017 Cannes Lions International Festival of Creativity. Now in its fourth year, Lions Health awards outstanding work across Pharma and Health & Wellness, enables attendees to review and discuss the shortlisted and winning work on day two and includes a content programme focussed on the issues and opportunities relevant to the industry.
“Lions Health juries are tasked with recognising and awarding creativity in a highly regulated industry and we’re delighted to welcome this year’s juries to do just that,” commented, Louise Benson, Executive Festival Director of Lions Health. “Both the Pharma and Health & Wellness Lions have been reviewed and refined to ensure that the criteria are more clearly defined which should help this exceptional group of jury members make decisions that set the creative standards for the coming year.”
The 2017 Lions Health juries are as follows:
Pharma Lions jury
The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry through work that demonstrates ideas that inform and engage its health practitioners, patients and targeted consumers.
Health & Wellness Lions jury
The Health & Wellness Lions celebrate creativity for personal wellbeing through work that demonstrates an inspired approach to consumer healthcare.
Content themes at Lions Health 2017:
This year’s content programme features keynote sessions, inspirational seminars and informal discussion formats along with a Med Tech exhibition, featuring technologies that are changing the face of healthcare and how we communicate about it, and a Creative Hack, dedicated to improving lives through the power of the hacker’s creativity.
Content themes include: diversity and representation, ethics in healthcare – exploring the debate about human rights and privacy issues, speaking the language of healthcare Professionals – taking a more “human” and people-focused approach, the influence of pop culture on healthcare communications – examining the importance of user experience in healthcare technology and the impact of the quantified self.