Blis, the global pioneer in advanced location data technology, has teamed up with TVTY, the moment marketing company, to enable brands to launch location-based ad campaigns based on real-time events. The partnership enables marketers to deliver personalised, location-powered ads based on moments such as sporting events, changes in the weather, or stock market fluctuations, improving campaign performance and boosting ROI (return on investment).
Analysing millions of data points about consumers each day, Blis provides brands with in-depth knowledge about their target audiences based on location. TVTY’s platform accurately monitors more than one million moments a day, including TV ads, weather conditions, sporting events, and other live-data feeds. By merging the opportunities of moment marketing with sophisticated, location-powered advertising, brands will be able to capitalise on heightened interest around specific events without any manual monitoring.
“When brands place relevant ads in front of consumers when they’ll be most receptive to them, they’ll see unparalleled ad engagement,” said Greg Isbister, CEO of Blis. “And with full integration between the TVTY platform and Blis’ technology, new and existing clients can seize the benefits of the ‘Social Trend Trigger’ and location-based moment marketing right away.”
One way in which brands can benefit from this new partnership is by leveraging Blis’ technology and TVTY’s new ‘Social Trend Trigger’ to run hyper-targeted campaigns when certain keywords are trending on social media. For instance, if ‘congestion’ is trending in Singapore, marketers can engage commuters with relevant and personalised messages, like ads for private cab services. By harnessing social media insights in their location-powered campaigns, brands will be able to reach consumer’s at the most opportune moment, improving campaign performance and maximising return on media spend.
“We’re already seeing huge interest from brands in our Social Trend Trigger. Partnering with Blis and adding sophisticated location-based targeting will make it an even more attractive option for marketers,” Eliott Reilhac, CEO, TVTY.