94.3 Radio One partnered with White Fox India as the exclusive radio content partner for the Justin Bieber Purpose Tour scheduled to be held on May 10, 2017 at DY Patil Stadium, Mumbai.
White Fox India is the organiser and sole promoter of the Justin Bieber Purpose World Tour in India.
Pegged to be one the most successful tours in recent times by any mainstream global artist, the Phase 1 of ticket sales was a sell-out and Phase 2 reopened on April 14 on www.bookmyshow.com
Arjun Jain, Director, White Fox India said, â€śWe are pleased to be associated with 94.3 Radio One. The broadcast impetus with regards to promoting and marketing the event has been truly noteworthy.â€ť
94.3 Radio One is the only radio company to have international radio formats in Mumbai, Delhi and Bangalore.
â€śOur decision to go international in the three largest radio markets catering to 25 million upscale educated listeners is perfect for international acts looking to reach an international music loving audience in India. The connect with Justin Bieber was automatic for us as our listeners and our team were ecstatic about the news. The content involving our hosts and listeners singing his most famous songs from the Purpose album, or us building up his visit on our Facebook pages to creating special playlists closer to the event are all a natural fit for us,â€ť Jain added.
Vineet Singh Hukmani, MD and CEO Next Radio Ltd., said, â€śInternational acts and their agencies are looking for an association that goes beyond mere media value to magical content that can only be done with the right audience engagement partner. We are thrilled to be associated with White Fox and the natural connect we have with these international superstars!â€ť