ARMS is visualised as a premium fan base management platform in form of a mobile app, TV app, VR, game capability that will help artists and sportsmen connect with their global fans and will also act as an alternate revenue stream for artists
BestMediaInfo Bureau | Mumbai | March 28, 2017
Wingman Talent Management has tied up with the digital media company, Razr Media, a division of Razr Corp, to create digital experiences for Bollywood stars. ARMS is visualised as a premium fan base management platform in form of a mobile app, TV app, virtual reality (VR), game capability that will help artists and sportsmen connect with their global fans and will also act as an alternate revenue stream for artists. The partnership will allow top Bollywood celebrities to have their own personalised digital experience built for their fans.
Already having signed up with more than 15 top Bollywood artists with the first set of launches to begin from April 2017, Razr aims to develop and scale ARMS on a global level starting from Europe and UK where the parent company is already operational.
In phase one, the app will launch a dedicated VR corner where fans can enjoy a plethora of content. Additionally there will be blogs, articles, videos, social media updates, images and lots more on the app. Phases two and three will see Artificial Intelligence (AI) capabilities along with a dedicated personalised game followed by an app for smart TV’s.
The app will be an entry to the celebrity’s home, their journey and how they establish a personal level of connection by motivating their fans to accomplish their dreams. The platform aims at gradually extending to sportspersons, writers, leaders and social media influencers with followers more than five million.
Anshul Gupta, Founder and Director Digital, Razr Corp, said, “Imagine your favourite star motivating you daily to achieve your fitness goal, setting up your calendar, being like your Jarvis, we are going to bring this level of personalisation and customisation to the product. Wingman brings perfect synergies and helps us accelerate the process of launching dedicated mobile apps and 360 degree platforms for some of the biggest Bollywood celebrities. With the best tech and associations we are going to provide a world-class experience and a whole new way to interact with your favourite stars.’’
“My company Wingman Talent Management manages some established and many of Bollywood’s emerging Talent, the future is digital and Bollywood is gladly embarking on this journey and what better than having your favourite stars regular updates at the click of a button. It was but natural for us to extend our digital operations and partner with Razr,” said Sonu Lakhwani, Founder, Wingman Talent Management.