The pre-roll ads on Periscope video within Twitter will enable publishers and creators to monetise their content
BestMediaInfo Bureau | Mumbai | March 30, 2017
As video viewership on Twitter continues to grow, the social media giant introduced pre-roll ads on Periscope video within Twitter adding an opportunity for publishers and creators to monetise their content, Video has become an increasingly important channel for publishers, creators and brands to reach their audiences.
Pre-roll ads on Periscope video enable brands to merge their message with specific broadcasts from creators and publishers. The same control that brands have to design their campaigns through the ‘Amplify’ programme will be extended to the new opportunities created with these ads. The experience will mirror how ads currently appear on all Twitter videos. When consumers scroll through their timelines or search for content from a specific publishers or creators, Periscope videos - live and replay - can start with a short ad.
Ads on Periscope content are a new way to use live and on-demand video to reach audiences at the most relevant moments. Periscope’s authentic and interactive nature brings people immediately into compelling live experiences and the conversation that surrounds them. From 360 degree and professionally-produced broadcasts to spontaneous mobile live video, stories can be shared through a range of video content.
Marketers too have an additional source of brand-safe video advertising beyond what was previously available, including ads during live streaming programmes from select premium publishers, promoted tweets with Periscope video and custom ‘Amplify’ campaigns with premium content creators.
Ads on Periscope videos are available to select advertisers through the custom ‘Amplify’ packages, and will roll out broadly in the coming months.