The account was being jointly handled by Maxus and 22 Feet Tribal Worldwide
BestMediaInfo Bureau | Mumbai | March 21, 2017
Titan Company has awarded its digital duties to Maxus, following a multi-agency pitch. The pitch was called for in mid-December 2016. Till now, the account was being jointly handled by Maxus and 22 Feet Tribal Worldwide.
The combined account size is in the range of Rs 30 crore. The mandate includes all nine brands under Titan’s umbrella -- Titan, Sonata, Fastrack, Xylys, Zoop, Tanishq, Mia, Titan Eye Plus and Skinn.
The company had shifted its media business from Maxus to Madison in February 2017.
Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company began with Titan watches and later expanded into other brands for different target audiences. The watch brands include Sonata, Fastrack, Xylys and Zoop. Tanishq and Mia are jewellery brands from the company while Titan Eye Plus is an eyewear brand. Skinn is the fragrance brand.