The channel offers viewers a chance to vote for their favourites from the 70s era of Bollywood
BestMediaInfo Bureau | Mumbai | March 20, 2017
Having garnered an overwhelming response with India’s first-ever online film awards, ‘Timeless Digital Awards’ is back on Sony Max2 with its second season to pay tribute to Bollywood. With movies that struck a chord with the audience and characters everyone could relate to, Sony Max2 will reminisce the spirit of the 70s era of Bollywood by empowering the viewers to vote for their favourite nominees across diverse categories.
In order to participate, users will have to login to the microsite via Facebook, Twitter or a verified Email ID. The digital awards will be conducted through a specially curated microsite https://max2awards.sonyliv.com/ giving the fans a chance to vote across 13 diverse categories for the Most Versatile Actor, Most Versatile Actress, Best Director, Timeless Jodi, Timeless Dialogue, Best Comedian, Fashion icon, Best Villain, Best Female Singer, Best Director, Best Music Composer, Best Male and Timeless Vamp. Voting lines will be open for users from March 15 to April 5. The winners across all categories will be adjudged on the basis of maximum user votes and honoured on a digital wall of fame across the channel’s social media pages.
Voters can be a part of engaging activities like ‘Aao Quiz Kare’ where users can take a personality trait quiz to find out which timeless star from the 70s they are. Adding fun and zing to the process, voters can participate in the ‘Timeless Pose Of The Week’ where a new timeless star’s picture with a standard pose will be showcased every week for four weeks and users will have to pose like the stars and share their pictures on Instagram with #TimelessPoseOfTheWeek to win an exclusive gift voucher every day.
Apart from this, the channel will take viewers on a memory jog where users can share fond Bollywood memories of their parents with #bringbackgoodmemories. The channel will customise these photos and create posters for 20 best entries who will win these mementos. The person who has participated and voted for all categories stands to win an iPhone 7.
Vaishali Sharma, Senior VP, Marketing and Communications, Max2, said, “At Sony Max2 we believe in abiding by the brand promise of enriching lives with the magic of iconic films and what better way to celebrate the rich heritage of Hindi cinema than to establish an award especially meant for the era of yesteryears. Every decade of Hindi cinema has shaped the industry and has had so much to offer. After celebrating the decades of 80s and 90s in season 1 and receiving such a great response, it is time to celebrate the richness of the 70s which was a turning point in Indian cinema.”