OgilvyOne creates a film urging people to stop locking themselves from the world and live a more carefree life
BestMediaInfo Bureau | Mumbai | March 17, 2017
As part of an approach to market home insurance, Reliance General Insurance has released a campaign that takes the conversation beyond by urging people to stop locking themselves from the world and live a more carefree life.
At the heart of the campaign, created by OgilvyOne, is a digital film produced by The Open Iris. The film is a reminder of how, in an increasingly chaotic world, our homes have become our havens of solitude to the extent that we’ve chosen to lock out the world and become prisoners of our own free will. It, however, goes on to highlight the unique village of Shani Shingnapur, where the homes and shops have no doors, and raises the question, if they can do away with their doors, can’t we at least open ours?
Group Creative Director at OgilvyOne, Burzin Mehta, explained, “Triggering a conversation on insurance is never easy, which is why we chose to talk about trust, which once formed the basis of a community’s existence but is becoming increasingly elusive, across society. Our intent is to go beyond the transactional exchange of buying home insurance and connect at an attitudinal level.”
Padmakumar N, Director of the film added, “Open Doors could well be a thought for the future of humanity – a movement away from the divisive and parochial direction we’re going in. I’ve always felt advertising could be a beacon and campaigns like this only raise its stature.”
Client: Reliance General Insurance
Agency: OgilvyOne Worldwide, Mumbai
Production: The Open Iris
Creative: Burzin Mehta, Ajit Shitole, Sakshi Choudhary, Vibhor Tyagi, Harsha Gharat
Account Management: Gaurav Deshpande, Arshad Merchant
Director: N Padmakumar
Producer: Vandana Bhatti