The radio station has associated itself with this initiative of Delhi Council for Children Welfare to raise funds for abandoned and disowned children
BestMediaInfo Bureau | Mumbai | March 27, 2017
At a recent press event organised by Delhi Council for Children Welfare (DCCW), director and producer Prakash Jha urged Red FM listeners to support their ‘Palna’ initiative. ‘Bajao for a cause’ is Red FM’s annual campaign, an initiative of social significance taken up to raise awareness and funds to help the cause. Red FM, under its umbrella of ‘Bajao for a cause’, has associated with (DCCW) to raise funds for abandoned and disowned kids.
Red FM Delhi has taken up the cause for appealing to biological parents of disowned kids to reconsider giving up their children. Additionally, it is an initiative to raise funds to provide complete care to abandoned, homeless and destitute children. The campaign was launched on-air on March 8 and went on till March 25. It included on-ground and on-air activities.
To create on-ground awareness, Red FM team reached out to a lot of corporates such as Paytm, Fab Furnish, Nearbuy, Olx along with its popular RJs Raunaq, Ashish and Kisna. The team received great response from them in terms of contribution towards this cause.
Red FM created the right noises around this campaign, which reached Shah Rukh Khan. He extended his support to this noble cause and invited all the kids of DCCW for a day out in Kidzania.
Commenting on their association with Delhi Council for Children Welfare, Nisha Narayanan, COO, Red FM, said, "Bajate Raho being the Red FM’s mantra, ‘Bajao for a cause’ is inherited in our DNA and we constantly thrive to practise it in our initiatives. The campaign is annually conducted in all our markets and stations supporting multiple causes relevant to that region such as education for sex workers’ children in Mumbai, installation of sanitary pad vending machines in 50 government schools in Kolkata and raising funds for abandoned kids in Delhi. DCCW’s Palna initiative is a great step in providing better life to disowned and homeless children. We have received an overwhelming response from our listeners and encourage them to keep supporting us in our endeavour to make this world beautiful.”
With the combined efforts of Red FM along with the Delhi Council for Children Welfare, the initiative has gained great traction and raised over Rs 25 lakh from listeners, and plans to grow even further in the coming week. Additionally, Red FM contributes approximately Rs 68.5 lakh to the cause, taking the total donation to Rs 93.5 lakh. Under the activity, Red FM urges listeners to donate Rs 1,000 for the complete care of a kid for a month. The donation will be exempt from income tax under section 80G. DCCW will issue certificates to the donors upon receipt of the money.
The Delhi Council for Children Welfare under its Palna initiative has been taking care of children left abandoned, homeless and destitute kids for the past six decades. They have a cradle outside for anyone to leave their kids whom they can’t afford or one born with deformities or are challenged. On an average, DCCW gives away 50 children in adoption annually within India and abroad. Over the last three decades, the organisation has placed over 2,800 children in loving families, selected after rigorous screening and evaluation procedures.
Celebrities like Director Prakash Jha, who has adopted a kid, and Suresh Raina’s wife Priyanka Raina, who runs the NGO, have been instrumental in supporting the cause. With its innate Bajate Raho attitude, Red FM aims to build awareness, raise funds and urges Delhi to take an active part in this initiative to make it a great success.