It positions SapientRazorfish to help clients drive customer-centric digital transformation across the enterprise
BestMediaInfo Bureau | Mumbai | March 20, 2017
Publicis Groupe and Publicis.Sapient unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world.
Together with the deep expertise of Sapient Consulting and DigtasLBi, SapientRazorfish is poised to deliver customer-centric digital transformation across the entire enterprise from the chief marketing officer (CMO) to the chief information officer (CIO).
As changing consumer expectations and disruptive competitors have given rise to a digital-first transformation imperative, companies increasingly need a hybrid partner that combines the strengths of consultancies and agencies with expertise in all areas, from management consulting and innovation incubators to dynamic creativity, technology and implementation services.
The integration of SapientRazorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six best of breed offerings, which clients from across all industries will benefit from:
Maurice Lévy, Chairman and CEO, Publicis Groupe, said, “The market needs a partner that drives real and sustainable business transformation for the connected age through obsessive focus on the customer. Today’s business leaders are realising that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works – it’s too slow, too fractured, organisationally unsustainable and, most importantly, the focus on the customer gets lost in the complexity.”
“Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age,” said Alan Wexler, CEO, SapientRazorfish. “The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect.”
Recognised as a leader for its combination of deep expertise across verticals, strong alliances and partnerships, and longstanding leadership positions in commerce, creativity, customer experience and digital experience delivery, SapientRazorfish was just named a leader in digital business transformation by IDC (a leading research firm). The IDC MarketScape named SapientRazorfish a leader for worldwide digital strategy and agency services: digital customer experience consulting, digital operations and digital product innovation.
“SapientRazorfish represents a new breed of business transformation partner that combines the broadest set of capabilities with the ability to configure easily and effectively to serve all types of transformations, from marketing to enterprise, using a client-centric, experience-led approach,” said Michael Versace, Global Research Director, IDC WW Services, Digital Strategy and Agency Services.
Charulata Ravi Kumar, CEO, SapientRazorfish India, said, “SapientRazorfish is uniquely positioned to help our clients define their digital business strategy and execute rapidly across complex organisations. Our ability to reimagine a better future and help realise it, differentiates us from agencies and consultancies alike. All of this while keeping the consumer at the centre. Customer experience today is a big driver of brand loyalty for consumers in India. Hence customer-centric digital transformation is the need for all businesses seeking to differentiate or disrupt themselves to drive growth.”