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Flashed Yesterday: Media Abbys: 145 shortlists in 16 categories announced

Among the most shortlisted campaigns are Nescafe Mornings - Best Performing Radio Show @5:30 am; Nike Da Da Ding; Ariel Dads Share the Load - Men for laundry; Skore - Best use of Branded Content; BajajV - The Invincible Indians; Star Plus' Nayi Soch; Vodafone’s Rainwater Harvesting Billboards; and World’s First Buffering Newspaper

BestMediaInfo Bureau | Mumbai | March 29, 2017

Goafest_2017

A total of 145 shortlists in 16 categories have been published on the Goafest website for Media Abbys. The brands with the maximum number of shortlists include Vodafone, Amazon, Asian Paints and Godrej.

A few campaigns that were shortlisted in the most number of categories include Nescafe Mornings - Best Performing Radio Show @5:30 am; Nike Da Da Ding; Ariel Dads Share the Load - Men for laundry; Skore - Best use of Branded Content; BajajV - The Invincible Indians; Star Plus' Nayi Soch; Vodafone’s Rainwater Harvesting Billboards; and World’s First Buffering Newspaper.

Anupriya Acharya, CEO, Publicis Media India, is heading the Media Abby Awards jury.

The category-wise shortlists are:

Best Use of TV: 9

Best Use of Cinema: 3

Best Use of Newspapers & Magazines: 6

Best Use of Outdoor: 4

Best Use of Ambient Media: 5

Best Use of Experiential including Large Events: 6

Best Use of Special Events & Stunts/Live Advertising: 8

Best Use of Radio: 9

Best Use of Sponsorship: 11 shortlists

Best use of Branded Content: a. (Includes online and offline media): 7

Best Use of Branded Content: b. (Includes but not restricted to in-film /in-serial integration, apps, video content, games): 5

Best Use of Digital Media: a. Best Use of Digital Search: 4

Best Use of Digital Media: b. Social Media: 9

Best Use of Digital Media: c. Digital Display Advertising: 8

Best Use of Digital Media: d. Best use of Digital as a medium: 9

Best Use of Digital Media: e. Mobile Media: 12

Best Use of Integrated Campaign: 14

Youth Marketing: 3

Cause Marketing: 7

Pro Bono Marketing: 3

Best Use of Integrated Campaign (South Asian): 3

Abbys is the awards ceremony that takes place during the Goafest advertising festival which will take place at The Grand Hyatt, Bambolim, North Goa, from April 6 to 8, 2017. Goafest is in its 12th year this year.

For shortlisted campaign names, see here http://www.abbyshortlist.com/media.html

Info@BestMediaInfo.com

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