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India’s Inorbit Malls, Lifebuoy shortlisted for Warc Innovation Awards

20 brands from across the world have been shortlisted for the Warc Innovation Awards. The 25-strong judging panel, chaired by Dana Anderson, SVP, Chief Marketing Officer, Mondel?z International, have shortlisted a diverse selection of campaigns

BestMediaInfo Bureau | Delhi | March 22, 2017

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India’s Inorbit Malls and Lifebuoy have been shortlisted for Warc Innovation Awards, a global search for effective marketing innovation. In total, 20 brands from around the world have been shortlisted for the awards. Titled as ‘Home-run to home-bound’, Inorbit Malls’ campaign was conceptualised by DDB Mudra Group. Hindustan Unilever’s Lifebuoy campaign ‘Chamki -- story of an unborn child’ was created by PHD India.

Dana Anderson Dana Anderson

The 25-strong judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer of global snacks company Mondel?z International, have shortlisted a diverse selection of campaigns from a wide range of territories including India, Australia, Egypt, Lebanon, Slovenia, Taiwan, Thailand, United Arab Emirates, United Kingdom and USA.

Besides India’s Inorbit Malls and Lifebuoy, the other brands and organisations shortlisted this year are AbsorbPlate, Axe, Baheya Cancer Hospital, Bodyform, Bou Khalil Supermarché, BT Sport, CNCO, Currys PC World, Dyson, Emirates NBD, HELPMET, MasterCard, NHI - Daman, Penguin Random House, Vision Australia, Spar Interspar, Toyota and Whirlpool.

The aim of the Warc Innovation Awards, now in its fifth year, is to recognise innovative thinking that delivers tangible results. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five $1,000 Special Awards, recognising specific areas of excellence, will be awarded at the judges' discretion for: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.

For more information on the shortlisted entries click here

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