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GEC Watch: Star Plus maintains lead in U+R markets; Sony Pal leads in Rural

In Week 10 of BARC data, the third week of updated universe, Zee TV’s Kumkum Bhagya dethroned Colors’ Naagin Season 2 to lead the top programmes’ list in combined markets (U+R) while Sony Pal’s Baalveer made it as the top show in Rural BestMediaInfo Bureau | Mumbai | March 16, 2017 gecs-logos-5jan Despite a fall in numbers, Star Plus maintained its lead with maximum viewership in Urban and combined markets (U+R) in the third week of the updated universe of BARC India. In Week 10, Sony Entertainment Television gained numbers as it rose to the third position in Urban markets. Zee TV’s Kumkum Bhagya dethroned Colors’ Naagin Season 2 to lead the top programmes’ list in combined markets (U+R) while Sony Pal’s Baalveer was the top programme in Rural markets. Sony Pal’s Taarak Mehta Ka Ooltah Chashmah too was in the top-five shows chart in Rural. Top channels in U+R markets As per select BARC India data for Week 10 of 2017 for HSM (U+R): NCCS All : 2+ Individuals, Star Plus strengthened its No. 1 position with 756.101 million Impressions. At No. 2, Colors witnessed a slight drop in viewership at 637.027 million Impressions. Sony Pal rose to No. 3 with 568.043 million Impressions while Zee TV followed with 518.107 million Impressions. Zee Anmol is atNo. 5 with 466.508 million Impressions. Rishtey stood at No. 6 with 446.592 million Impressions. At No. 7, Sony SAB garnered 445.258 million Impressions. Star Utsav stood at No. 8 with 433.658 million Impressions. Sony Entertainment Television stood at No. 9 with 431.431 million Impressions while Life OK was at No. 10 with 393.324 million Impressions. Top programmes in U+R markets As per select data {HSM (Urban+Rural): NCCS All: Prime Time (1800 – 2330 hrs): 2+ Individuals}, Zee TV’s Kumkum Bhagya dethroned Colors’ Naagin – Season 2to take the lead with 11.912 million Impressions while Colors’Naagin - Season 2 garnered 11.503 million Impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai stood at No. 3 with 10.400 million Impressions. Sony SAB’sTaarak Mehta Ka Ooltah Chashmah stood at No. 4 with 9.995 million Impressions. At No. 5, Saath Nibhaana Saathiyaon Star Plus garnered 9.452 million Impressions. Top channels in Urban markets Star Plus retained its leadership with 500.178 million Impressions. At No. 2, Colors garnered 421.815 million Impressions. Sony Entertainment Television climbed to No. 3 with 294.125 million Impressions while Sony SAB is at No. 4 with 292.006 million Impressions. Zee TV is at No. 5 with 291.574 million Impressions. Life OK stood at No. 6 with 241.537 million Impressions followed by Sony Pal which garnered 148.709 million Impressions. At No. 8, &TV garnered 137.716 million Impressions. Rishtey stood at No. 9 with 109.109 million Impressions and Star Utsav took the tenth place with 102.602 million Impressions. Top programmes in Urban markets As per select data {HSM (Urban): NCCS All: Prime Time (1800 – 2330 hrs): 2+ Individuals}, Colors’ Naagin- Season 2 led the top programmes list with 7.112 million Impressions. Zee TV’s Kumkum Bhagyastood at No. 2 with 6.810 million Impressions. At No. 3, Sony SAB’s Taarak Mehta Ka Ooltah Chashmah garnered 6.802 million Impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai slipped to No. 4 with 6.712 million Impressions. Colors’Shakti – Astitva Ke Ehsaas Ki stood at No. 5 with 6.203 million Impressions. Top channels in Rural markets Sony Pal led the rural markets garnering 419.333 million Impressions. Zee Anmol stayed put at No. 2 with 365.835 million Impressions. Rishtey was at 3rdposition with 337.483 million Impressions. Star Utsav stood at No. 4 with 331.056 million Impressions. Star Plus was at No. 5 with 255.923 million Impressions. Zee TV held No. 6 position with 226.532 million Impressions followed by Colors with 215.211 million Impressions. At No. 8, Sony SAB garnered 153.251 million Impressions. Life Ok stood at No. 9 with 151.787 million Impressions and Big Magic trailed at No. 10 with 142.848 million Impressions. Top programmes in Rural markets Sony Pal’s Baalveer led the top shows list with 5.957 million Impressions. Star Utsav’s Saath Nibhaana Saathiya climbed to the second position with 5.604 million Impressions. Zee Anmol’sAfsar Bitiya is at No. 3 with 5.245 million Impressions. Zee TV’s Kumkum Bhagyastood at No. 4 with 5.102 million Impressions. Sony Pal’s Taarak Mehta Ka Ooltah Chashmah stood at No. 5 with 5.060 million Impressions. Info@BestMediaInfo.com
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