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ETMoney joins hands with HDFC Life, launches data-led group term insurance plan

With first-time insurance buyers in mind, this plan simplifies the policy buying process by eliminating all paperwork, medical tests, income requirements and manual intervention

March 2, 2017

ETMoneyETMoney, the Times Internet-backed financial services app, announced the launch of a data-led group term insurance plan in partnership with HDFC Life.

Offered as an exclusive benefit to ETMoney’s  1 million+ users, the group term life insurance plan offers coverage between Rs 25 lakh and Rs 50 lakh that is calculated based on the user’s spend pattern. Secondly, ETMoney users can also save up to 30% of the premium paid as a tax benefit under section 80C of the Income Tax Act. With first-time insurance buyers in mind, this plan simplifies the policy buying process by eliminating all paperwork, medical tests, income requirements and manual intervention that is common in a regular insurance policy. The easy workflow within the app makes it possible to buy a plan in less than two minutes.

Mukesh Kalra, COO of ETMoney, said, “Young earners in India are significantly under insured. The term plan is designed grounds up for this segment and it acts as a simple, paperless and cost-effective way to start their insurance journey. Partnering with HDFC Life substantiates our data-led, mobile-first approach and we are proud to work with them to design this digital policy.”

Amitabh Chaudhry, MD & CEO of HDFC Life, said, “In keeping with our endeavour to be a digital first organisation, we have undertaken multiple initiatives and harnessed various innovations to transform the way we do business through digitisation and achieve customer delight. We’re proud to say that our association with ET Money will enable us to reach out to the millennial customer through one’s most preferred medium in a paperless, self-help environment with privacy and convenience. This financial planning management app brings insurance at the finger-tips of the discerning new-age generation.”

ETMoney app is available for free on Android playstore.

Media contact:

Yashmeen Barua

Yashmeen.Barua@timesinternet.in

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