The 50-50 joint venture will be incorporated as EFactor-Filmmaster Events. The partnership intends to boost the Rs 6000-crore events industry in India
BestMediaInfo Bureau | Mumbai | March 24, 2017
E-Factor Entertainment, a specialised events agency, announced its partnership with Filmmaster Events. Filmmaster Events, part of the Italian Entertainment Network (IEN), is known for its expertise in events and content production. The 50-50 joint venture will be incorporated as EFactor-Filmmaster Events and will be focusing on tourism and events space, specifically targeting sporting ceremonies and permanent installations using state-of-the-art light, sound, video technology.
The coming together of the two leading events agencies will boost Indiaâs events industry, which is pegged at around Rs 6,000 crore and growing at around 20 per cent. The joint venture will usher in a paradigm shift in both scale and creativity, with international best practices being introduced for the first time in the industry.
Samit Garg, CEO and Co-Founder, E-Factor, said, âAt E-Factor the vision has always been to do things differently and raise the bar for ourselves at all our social and private events that we handle. We have also gotten into tourism-related events and while this journey has begun only a short while back we are grateful for the recognition we have gathered so far. Now, along with Filmmaster Events, we will be creating events for tourism, sports and entertainment segments at a scale that India has seldom witnessed.â
Speaking about its foray in India, Andrea Francisi, COO, Filmmaster Events, said, âWe are delighted to enter India in partnership with E-Factor. While E-Factor is a name to reckon with in the events industry in the country, our joining of hands will usher in a new era to create an events ecosystem that will leave audience spellbound. Indian consumers are always open to experiential and opulent events. This is where our and E-Factorâs expertise and experience will merge in creating events, which will leave audience with indelible memories.â
In its 16 years of existence, E-Factor has created, curated and executed more than 1100 top-of-the-line social and private events in India and across 15 different countries. E-Factor recently forayed into the unchartered terrain of large tourism-based events and has successfully created and managed seven such event properties for three different states. These are âPushkar Mela,â âUdaipur Lake Festival,â and âMount Abu Winter Festâ for the Rajasthan Government; âTaj Balloon Festival,â âAwadh Balloon Festival,â for the Uttar Pradesh Government; âVisakha Utsavâ and âAmaravati Global Music and Dance Festivalâ for the Andhra Pradesh Government.
Filmmaster Events (FME) specialises in the creative content production, live content and entertainment, catering to corporate clients, public institutions, organising committees, sport federations and private clients. With over 17 Olympic and Paralympic credits, FME is one of the few event companies in the world with such an extensive and unique experience. The Rio Olympics opening and closing ceremonies is a case in point, besides Torino 2006 opening and closing, London 2012 Flag Handover and many others.
FME is present in 12 countries and India will be the 13th country to increase their global footprint in collaboration with E-Factor Entertainment.