The agency will also manage the online business of Gute Reise, retail dealer of Victorinox
BestMediaInfo Bureau | Mumbai | March 16, 2017
DigitalF5 has won the digital marketing mandate of Victorinox following a multi-agency digital pitch. The agency will also manage the online business of Gute Reise, an authorised retail dealer of brand Victorinox.
Victorinox is a Swiss company known for its Swiss Army Knife and other products of practical utility such as cutlery, watches and travel gear.
With this mandate, DigitalF5 becomes the exclusive provider of services such as digital asset creation, social media marketing and creative solutions for the brand. Gute Reise has over 15 authorised retail stores of the brand across many cities in the country.
Barin Mukherjee, Co-Founder and CEO, DigitalF5, said, “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain. To associate with such a massive global brand like Victorinox, with an integral business connect rather than just advertising campaigns, is indeed a welcome challenge for us at F5.”
Colonel Chandhoke, MD, Victorinox India, said, “We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space. Their ability to build cross functional teams, set up processes that work in sync with Victorinox team and integration of each component of e-commerce to deliver the desired consumer experience is what distinguishes them from other organisations.”
DigitalF5 and Gute Reise have partnered based on a unique ‘revenue-sharing on sales’ business model which replaces the conventional ‘agency fee for the management’ model. The new concept has created a greater opportunity for further growth and optimisation of e-commerce capabilities and through a rising sense of co-ownership of business objectives.