Carolyn Davis & Ajay Chandwani on Montreux 2017 jury

Entries close on March 17, 2017. The 28th edition of Golden Award of Montreux Advertising Festival is scheduled to be held on the picturesque Lake Geneva in Switzerland, on April 20

BestMediaInfo Bureau | Delhi | March 2, 2017

Ajay Chandwani

The jury has been announced for the 28th edition of Golden Award of Montreux Advertising Festival which is scheduled to be held on the picturesque Lake Geneva in at Montreux, Switzerland, on April 20, 2017.

The Montreux Festival is a precursor to Cannes Lions and every year many Cannes aspirants test their work at Montreux.

Carolyn Davis, Creative Director of BBDO New York, is heading the Film Jury while Luis Silva Dias, Chief Creative Officer, FCB International, is heading the Print Jury. Adam Kerj, CCO of JWT New York, is heading Digital Jury while Frank Bodin of Havas Worldwide is President of Media Jury.

On the international jury from India is Ajay Chandwani, Director, Percept Ltd, and Strategic Brand Engagement Consultant.

Other judges in this year's Montreux jury are Davide Boscacci, Group CD, Leo Burnett Turin; Olivier Teepe, Founder and Creative Director Cloudfactory of the Netherlands; Mark Chalmers, ECD, Virtue; Conor Brady, CCO, Critical Mass; Jérôme Gonfond, CD, Les Gaulois; Philippe Pinel, CD, Romance Agency Paris; and Jim Hilson, Creative Partner, AMV BBDO London.

Last year, BBDO New York was the most successful agency at the Montreux Festival for their work on Mars Chocolates, GE, Fedex and Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, and Havas Worldwide, AMV BBDO UK.

The films category was dominated by the BBDO TV films 'Crisper' and 'Marilyn' for Mars Chocolate; Leo Burnett's 'One Second' film for Dunlop; and two delightful Diageo films by AMVBBDO UK.

BETC Paris dominated the Print and Direct category with two Golds in Print for Petit Bateau and Evian and a Direct Response Gold for Canal+.

Indian work sparkled with two Golds for Hindustan Unilever and Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for its Rin Career Ready Academy while Dainik Bhaskar Group's film 'Zid karo, Duniya Badlo' on girl child literacy won a Gold in the Corporate Film Category.

There were seven Finalists from India, all very creditable since Montreux does not have a tradition of Silver or Bronze; so a Finalist works like a metal here.

Indian Finalists included SAP for their Direct Marketing project on Discover, two Finalists of Jagran Prakashan for 'A newspaper initiates a quest' and 'Creating a newspaper for the future', PHD's 'Vande Matram' for Hindustan Unilever, ITSA People's Print work on HCL 'Relationship beyond the Contract', and two Finalists of Zee Entertainment Enterprises in TV Film for their promos on Border and Credit Card.

In previous years, Indian entries have won gold for Unilever's 'Kan Khajura Tashan', Ramesh Deo Productions Nike film, Leo Burnett India for Coke Studio and Gandhi.

Entries close on March 17, 2017. For details: www.goldenwardmontreux.com

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